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About the Role
Drive XPO's social media strategy and execution across multiple platforms, creating engaging content and managing community interactions to elevate the brand and drive business impact.
Responsibilities
- Develop and execute XPO’s social media strategy across LinkedIn, Instagram, Facebook, YouTube, X and emerging platforms
- Build channel-specific strategies aligned with business priorities, audience behaviors and platform best practices
- Create social media roadmaps, editorial calendars and campaign plans
- Identify opportunities to elevate XPO’s brand, frontline culture, operational expertise and executive thought leadership
- Monitor social trends and emerging formats to continuously evolve strategy
- Own social strategy and execution, balancing long-term planning with day-to-day content creation
- Concept, capture and edit social-first video, photography and graphics
- Find and capture stories from XPO service centers, drivers, frontline employees and operational leaders
- Turn complex transportation and logistics topics into engaging social content
- Partner across the business to bring customer, employee, recruiting, event and executive stories to life
- Oversee publishing, scheduling and community management across XPO’s social channels
- Engage with audiences in a timely, professional and brand-appropriate manner
- Ensure content aligns with brand standards, legal guidelines and company messaging
- Manage content planning, approval and production processes
- Adapt content and messaging to each platform while maintaining a consistent brand voice
- Track social performance across channels, campaigns and content formats
- Turn analytics into recommendations that improve engagement, reach and business impact
- Report on KPIs, trends, audience growth and content performance
- Use performance data to continuously optimize content and channel strategy
Requirements
- Bachelor's degree or equivalent related work or military experience
- 4+ years of progressive social media experience, including recent ownership of corporate social channels
- Proven success growing social channels with measurable results across engagement, audience growth or other KPIs
- Hands-on experience concepting, capturing and editing social-first content, including short-form video, photography and graphics
- Experience owning social end-to-end: strategy, content planning, creation, publishing, community management and analytics
- Comfort working as a hands-on individual contributor, owning both strategy and execution
- Strong writing, editorial judgment and ability to use performance data to optimize content
- Experience partnering with executives and cross-functional stakeholders in a fast-paced environment
- Willingness to travel to XPO locations and events to identify stories and capture content
- Experience in B2B, transportation, logistics, manufacturing, industrial, automotive or another operational industry
- Experience making complex or technical topics engaging on social
- Experience with paid social, social listening or influencer campaigns
- Portfolio or examples of social-first content personally created or produced
- Conditional offer of employment may require a pre-employment drug test
Skills
- Social media strategy
- Content creation
- Video editing
- Photography
- Graphic design
- Community management
- Social media analytics
- Adobe Creative Suite
- CapCut
- Canva
- Sprout
- Hootsuite
- Writing
- Editorial judgment
- Performance data analysis
- Stakeholder management
- Paid social
- Social listening
- Influencer campaigns
Location
- XPO locations
Work Type
- Full-time
Experience Level
- 4+ years of progressive social media experience
Education Level
- Bachelor's degree or equivalent related work or military experience
Salary/Compensations
- $109,955 to $137,443
- Incentive-based position, which may include bonuses, incentive or commission plans
Benefits
- Competitive compensation package
- Full health insurance benefits available on day one
- Life and disability insurance
- Earn up to 15 days of PTO over your first year
- 9 paid company holidays
- 401(k) option with company match
- Education assistance
- Opportunity to participate in a company incentive plan
About the Company
- XPO is a top ten global provider of transportation services, with a highly integrated network of people, technology and physical assets.
- At XPO, we look for employees who like a challenge and can communicate effectively in all situations.
- We want to leverage your skills and years of experience to drive positive results while ensuring a bright future for yourself and XPO.
- If you’re looking for a growth opportunity, join us at XPO.
Equal Opportunity
- Qualified applicants will receive consideration for employment without regard to race, sex, disability, veteran or other protected status.