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About the Role
As the Director of Marketing & Creative, you will lead marketing efforts to elevate the brand, engage key audiences, and drive support for conservation work. Your strategic vision and creative execution will bring the mission to life, inspiring action to protect and restore redwood forests.
Responsibilities
- Develop and execute innovative marketing strategies and campaigns across traditional and digital media to cultivate relationships with members, donors, stakeholders, partners, and the public.
- Lead external consultants and internal staff to produce multimedia content, including photo, video, print, digital collateral, podcasts, and interactive experiences.
- Create an integrated strategy with Editorial Director and Director of Communications to engage, inform, and motivate across all channels.
- Utilize market research and data-driven insights to identify and define new audiences and understand their connection to the mission.
- Maintain and evolve brand identity guidelines to communicate values, impact, and initiatives, strengthening brand recognition and audience engagement.
- Lead end-to-end planning, execution, and optimization of awareness and engagement campaigns across digital, social media, email, and in-person touchpoints.
- Oversee website updates and maintenance, including content creation, design, and functionality.
- Optimize online presence through targeted campaigns, SEO/SEM/GEO, email, SMS, and social media engagement.
- Collaborate with Development to spearhead digital marketing efforts aligned with fundraising, public awareness, and new donor cultivation.
- Manage budgets and timelines to ensure high-quality outcomes meeting brand standards.
- Track emerging trends, technologies, and best practices in engagement and growth marketing.
- Champion innovation and experimentation to stay ahead in audience engagement.
- Establish measurement frameworks to assess relevance, audience engagement, brand affinity, and impact.
- Analyze and report on audience growth, using insights for continuous improvement.
- Lead and develop a team of three marketing professionals, fostering a supportive and empowering environment.
- Provide clear direction, coaching, and opportunities for ownership while fostering accountability, innovation, and shared success.
- Serve as a strategic leader within the MarComm team to shape audience engagement, strengthen the brand, and advance conservation.
- Serve as the marketing liaison with the Development team and collaborate across Programming, Legal, and the Executive Team.
Requirements
- A strategic and creative marketing leader with 7+ years experience building brands, engaging audiences, and translating complex ideas into compelling stories.
- Experience in nonprofit, conservation, outdoor recreation, or other mission-driven organizations is valued but not required.
- A strategic thinker who can translate complex ideas, including scientific or technical information, into powerful narratives.
- Excellent verbal, visual, and written communication skills.
- A proven track record of guiding teams to achieve exceptional results through creativity and collaboration.
- A data-driven decision-maker, able to own and analyze metrics, establish growth strategies, and amplify impact.
- A leader who balances urgency with rigor to move efficiently under pressure without cutting corners on quality or accuracy.
- Passionate about conservation and eager to apply marketing expertise to a vital conservation mission.
- Experience crafting branding and messaging that resonates with diverse audiences.
- A leader committed to the principles of diversity, equity, and inclusion.
Skills
- Marketing Strategy
- Creative Execution
- Brand Storytelling
- Digital Marketing
- Traditional Media
- Multimedia Content Production
- Data Analysis
- SEO/SEM/GEO
- Website Management
- Budget Management
- Team Leadership
- Coaching
- Collaboration
Location
- San Francisco, California
Work Type
- Hybrid
- Onsite
- Periodic Travel
Experience Level
- Director
- 7+ years experience
Salary/Compensations
- $150,000-175,000 per year
Benefits
- Medical
- Dental
- Vision
- Retirement contributions
- Paid time off
- Opportunities for professional growth
About the Company
- At Save the Redwoods League, we care for our people so they can do their best work.
- We believe in the power of nature to heal and inspire.
- We contribute meaningfully to the protection of one of the world's most extraordinary ecosystems.
- We help shape a more connected, climate-resilient future.
- We are dedicated, diverse, and passionate.
Equal Opportunity
- We recognize that protecting and connecting people to nature requires a diversity of voices, experiences, and perspectives.
- We are committed to fostering an inclusive workplace.
- We encourage candidates from all backgrounds, including those who may not meet every listed qualification, to apply.