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About the Role

The Media Manager develops and executes integrated media strategies to drive brand awareness, shape perception, and increase store traffic for Ross. This role partners with internal teams and external agencies to translate business objectives into data-driven media plans across traditional and digital channels, leveraging insights to optimize media investments and ensure efficient, effective campaign execution.

Responsibilities

Serve as a strategic in-house media lead across traditional, digital, and paid social channels.
Improve internal ownership, agency oversight, and cross-functional planning with brand-side or retailer-side media experience.
Translate business priorities into media briefs, audience strategies, testing plans, and performance expectations.
Develop channel mix, audience targeting, geographic, and campaign flighting strategies.
Align content, messaging, and formats with priority audiences and campaign objectives in partnership with brand, creative, and social teams.
Support paid social strategy, including audience targeting, content testing, platform learnings, and performance optimization.
Identify opportunities to improve content-to-audience fit across channels, markets, and campaign types.
Oversee end-to-end campaign execution, including timelines, approvals, and asset readiness.
Monitor in-flight performance and implement optimizations to improve effectiveness.
Ensure delivery against media plans, including managing under-delivery and campaign adjustments.
Manage and optimize large-scale media budgets with strong financial stewardship.
Serve as the primary day-to-day partner to media agencies.
Strengthen the internal media operating model by improving briefing, planning, feedback, optimization, and reporting processes.
Ensure agencies deliver strategic recommendations, not just executional plans.
Proactively identify capability gaps, process improvements, and opportunities to increase media effectiveness.
Lead regular status meetings and ensure alignment on priorities and performance expectations.
Develop and manage a test-and-learn roadmap across audiences, creative, channels, markets, and media tactics in partnership with the analytics team.
Use campaign results, MMM, brand lift, platform reporting, and other measurement inputs to recommend optimizations and future investment shifts.
Define hypotheses, success metrics, readouts, and implications for future planning in partnership with analytics and agency teams.
Stay current on media trends, consumer behavior, and competitive activity.
Evaluate emerging platforms, technologies, and opportunities to enhance media effectiveness.
Provide thought leadership on implications for Ross media strategy.

Requirements

Bachelor’s degree in Marketing, Advertising, Business, or related field; advanced degree a plus.
4–6 years of experience in brand or agency media planning.
Advanced proficiency in Excel, including data analysis, modeling, and scenario planning (e.g., pivot tables, lookups, large datasets).
Experience analyzing campaign performance and translating data into insights and recommendations.
Familiarity with media measurement tools (e.g., platform analytics, MMM, brand lift studies).
Strong strategic thinking and problem-solving skills.
Ability to manage multiple priorities in a fast-paced, ambiguous environment.
Effective collaboration and communication skills across cross-functional teams and external partners.
Detail-oriented with strong organizational and execution skills.
Demonstrated ability to balance data-driven decision-making with creative thinking.
Job requires ability to work in an office environment, primarily on a computer.
Requires sitting, standing, walking, hearing, talking on the telephone, attending in-person meetings, typing, and working with paper/files, etc.
Consistent timeliness and regular attendance.
Vision requirements: Ability to see information in print and/or electronically.
Travel to agencies and corporate offices required.
This role requires regular in-office presence for team interaction, meetings, collaboration, client support, mentoring, coaching, and/or feedback.

Skills

Media Planning
Integrated Media Strategies
Brand Awareness
Brand Perception
Store Traffic
Traditional Media
Digital Media
Data-Driven Media Plans
Campaign Performance Analysis
Consumer Behavior Analysis
Market Trend Analysis
Media Investment Optimization
Strategic Thinking
Analysis and Judgment
Decision Quality
Drive for Results
Excel Proficiency
Data Analysis
Modeling
Scenario Planning
Media Measurement Tools
Collaboration
Communication
Organization
Execution Skills
Paid Social Strategy
Content Strategy
Budget Management
Agency Management
Test and Learn Roadmaps

Location

Remote
In-office

Work Type

Hybrid

Experience Level

4-6 years

Education Level

Bachelor's degree in Marketing, Advertising, Business, or related field

Salary/Compensations

$113,200 – $172,600

About the Company

Ross is an equal employment opportunity employer.
We consider individuals for employment or promotion according to their skills, abilities and experience.
We believe that it is an essential part of the Company’s overall commitment to attract, hire and develop a strong, talented and diverse workforce.
Ross is committed to complying with all applicable laws prohibiting discrimination based on race, color, religious creed, age, national origin, ancestry, physical, mental or developmental disability, sex (which includes pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), veteran status, military status, marital or registered domestic partnership status, medical condition (including cancer or genetic characteristics), genetic information, gender, gender identity, gender expression, sexual orientation, as well as any other category protected by federal, state or local laws.

Equal Opportunity

Ross is an equal employment opportunity employer.
We consider individuals for employment or promotion according to their skills, abilities and experience.
We believe that it is an essential part of the Company’s overall commitment to attract, hire and develop a strong, talented and diverse workforce.
Ross is committed to complying with all applicable laws prohibiting discrimination based on race, color, religious creed, age, national origin, ancestry, physical, mental or developmental disability, sex (which includes pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), veteran status, military status, marital or registered domestic partnership status, medical condition (including cancer or genetic characteristics), genetic information, gender, gender identity, gender expression, sexual orientation, as well as any other category protected by federal, state or local laws.