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About the Role

The Associate Manager, Social Media will be a highly hands-on member of the Ole Henriksen social team, responsible for bringing the brand to life through original content creation, trend identification, reactive social, and community engagement. This role will help translate the broader social strategy and editorial direction into compelling, platform-native content, with a strong emphasis on being behind the camera, creating content in real time, and identifying opportunities to make the brand culturally relevant.

Responsibilities

Bring the Ole Henriksen social strategy to life through hands-on, platform-native content creation
Concept, film, and edit short-form content for TikTok and Instagram, with a strong focus on lo-fi, authentic, trend-driven storytelling
Be comfortable actively filming content in-office, at events, during launches, and in the field
Develop content around product launches, hero products, clinical results, brand storytelling, trends, cultural moments, and everyday skincare conversations
Create content that feels native to each platform while maintaining the Ole Henriksen brand identity
Quickly identify relevant TikTok and Instagram trends, sounds, formats, memes, and cultural moments and determine how Ole Henriksen can authentically participate
Act as a fast-moving extension of the social team, turning timely opportunities into content quickly
Partner with the Social Media Manager to execute against the editorial strategy and content priorities
Adapt existing brand and campaign assets into engaging, platform-native social content
Continuously test new formats, hooks, storytelling approaches, and content styles to keep the brand fresh and engaging
Help build a consistent pipeline of timely, engaging content for TikTok and Instagram
Stay deeply immersed in TikTok, Instagram, beauty culture, creator trends, and emerging social behaviors
Monitor trending sounds, formats, memes, conversations, and cultural moments on a daily basis
Quickly flag trends and cultural opportunities that could be relevant for Ole Henriksen
Move quickly from identifying a trend to actually creating content around it
Bring forward fresh ideas that feel native to the platform rather than overly branded
Understand how to adapt trends while maintaining Ole Henriksen’s distinct brand identity
Maintain a strong point of view on what is culturally relevant and what is worth participating in
Identify opportunities for reactive content that can help Ole Henriksen participate in real-time conversations
Regularly bring new content ideas and social-first concepts to the broader team
Own day-to-day community management across Ole Henriksen’s social channels
Monitor comments, replies, DMs, mentions, and relevant conversations across TikTok and Instagram
Engage with consumers and creators in an authentic, timely, and brand-right way
Identify recurring consumer questions, feedback, trends, and conversations that can inform future content
Proactively engage with relevant creators, beauty conversations, and cultural moments to increase brand visibility
Surface interesting consumer and community moments to the broader social team
Help ensure Ole Henriksen has an active, recognizable, and engaging presence within its community
Use community insights to identify opportunities for new content, product storytelling, and conversation
Partner with Influencer and Talent teams to maximize creator and UGC content across owned social
Identify high-performing creator content that can be repurposed or amplified across channels
Help source and organize UGC that can support ongoing social content needs
Work with internal Creative and Marketing teams to ensure social has the assets needed to support key launches and campaigns
Provide creative feedback and social-first recommendations on content
Support social amplification of influencer, PR, event, and campaign moments
Identify opportunities to bring creator content, community moments, and brand storytelling together across social
Help ensure creator and influencer moments are translated into timely, engaging owned content
Monitor performance of social content across TikTok and Instagram, including views, reach, engagement, and other key KPIs
Identify high-performing content, trends, formats, hooks, and UGC and apply learnings to future content
Track what types of content are driving the strongest engagement, conversation, and audience growth
Share timely performance observations and recommendations with the Social Media Manager
Use performance data to continuously refine content strategy and creative execution
Flag high-performing organic, UGC, and creator content for potential amplification
Help identify opportunities to scale successful content formats and storytelling approaches
Support the Social Media Manager in maintaining a consistent and strategic social content calendar
Help translate editorial priorities into actionable content concepts and deliverables
Proactively identify gaps in the content calendar and develop or source content to fill them
Ensure content is timely and aligned with launches, product moments, cultural moments, and broader brand priorities
Help manage the flow of content from concept through filming, editing, approvals, and publishing
Maintain strong organization around social assets, content deadlines, and upcoming opportunities
Balance planned content with reactive and real-time opportunities
Work closely with the Social Media Manager to execute Ole Henriksen’s social strategy and editorial priorities
Partner with Marketing, Influencer, Creative, PR, and Global teams to support key brand moments
Collaborate with Influencer and Talent teams to maximize creator content and UGC
Partner with Creative and Marketing to ensure social-first thinking is incorporated into content development
Help ensure social opportunities are identified and activated in a timely manner
Represent the social team’s perspective in cross-functional conversations
Bring a strong understanding of platform culture and audience behavior to broader brand initiatives

Requirements

3+ years of experience in social media, content creation, influencer marketing, or a related field
Strong passion for beauty, skincare, cosmetics, and social culture
Highly active and knowledgeable across TikTok and Instagram
Proven experience filming and editing short-form social content
Comfortable being on the ground, behind the camera, and creating content quickly
Strong understanding of TikTok and Instagram trends, formats, sounds, and cultural moments
Naturally curious with a strong instinct for what will resonate on social
Strong eye for engaging, thumb-stopping content
Experience working with UGC and creator content and understanding how to turn it into social storytelling
Strong community management skills and a natural understanding of how brands should show up in social conversations
Highly organized with the ability to manage multiple content priorities and deadlines
Able to move quickly, prioritize in a fast-paced environment, and act on opportunities in real time
Collaborative, proactive, and comfortable working cross-functionally
Strong communication and presentation skills
Comfortable working independently while knowing when to bring in the broader team
Bonus: Experience in beauty, content creation, influencer marketing, CapCut or other video editing platforms, and social listening tools

Skills

TikTok
Instagram
Content Creation
Trend Identification
Reactive Social
Community Engagement
Short-form Video Editing
Filming
Content Strategy
Editorial Direction
Platform-Native Content
Lo-fi Storytelling
Trend Monitoring
Cultural Relevance
Community Management
UGC
Creator Content
Performance Monitoring
Content Planning
Cross-functional Collaboration
Communication
Presentation Skills
CapCut
Video Editing Platforms
Social Listening Tools

Location

San Francisco

Work Type

Hybrid

Experience Level

Associate Manager
3+ years of experience

Salary/Compensations

$81,900 - $95,100 per year

Benefits

Annual bonus
Medical insurance
Dental insurance
Vision insurance
Flex paid time off program
Parental leave
Employee discount/perks
Retirement plan with employer contributions
Summer Fridays
Opportunity to work from anywhere for two weeks during the calendar year
December wellness/shutdown week

About the Company

Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world’s largest luxury group.
Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.
Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative.
A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships.
Core values include: “Can Do” Spirit, Advocacy, Diversity, and Inclusion, Storytelling, Resilience, and Product Excellence.
The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, Lip Lab.