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About the Role
Sentry's blog, newsletter, and content programs need an owner who can navigate ambiguity, define necessary initiatives, and drive them to completion. This is a self-starter role where you will build the content calendar and strategy. You should be adept at quick drafting and shipping, technically knowledgeable to engage a developer audience, and proactive in identifying narratives. You will collaborate with Growth, Comms, PMM, and DevEx, exercising editorial judgment on content priorities.
Responsibilities
- Co-lead blog strategy, partnering with Growth on the editorial calendar and scaling the program.
- Focus on creating thought leadership, customer brand, and employer brand content for a narrative-driven editorial program.
- Collaborate with Comms, DevEx, and Product Marketing on the editorial program.
- Oversee content quality and ensure a consistent, sharp, and confident voice across all posts.
- Track industry trends in the developer and infrastructure world to create timely content that positions Sentry.
- Collaborate with Comms and Marketing to advance narratives.
- Support content development for the executive team.
- Manage the monthly newsletter, including writing, publishing, and optimization.
- Incorporate blog content, thought leadership, events, and social moments into the newsletter.
- Maintain consistent quality and voice in the monthly newsletter.
- Drive the content aspect of data reports, ebooks, and case studies.
- Support PMM/Enterprise in crafting customer stories.
Requirements
- Experience owning an editorial calendar, blog, or content program at a B2B or developer-focused company.
- Strong writing and editing skills, with the ability to write quickly without sacrificing quality.
- Comfortable ghostwriting for executives and adapting tone and voice for different audiences.
- Experience running a newsletter, including writing, publishing, and iterating based on performance.
- Familiarity with the developer tools, infrastructure, or software space.
- Proven track record of self-directed execution with minimal oversight.
Skills
- Content strategy
- Editorial calendar management
- Blog program management
- Thought leadership content creation
- Customer brand content creation
- Employer brand content creation
- Narrative development
- Content quality assurance
- Prose editing
- Industry trend tracking
- Developer audience engagement
- Technical writing
- Executive ghostwriting
- Tone and voice adaptation
- Newsletter management
- Content optimization
- Data report content development
- Ebook content development
- Case study content development
- Customer story crafting
About the Company
- Software runs the world and the pace is faster than ever.
- Sentry helps developers fix errors and performance issues before users notice, so teams can spend less time firefighting and more time building.
- Trusted by 200,000+ organizations, Sentry is today’s application monitoring standard.
- The team is building Sentry's AI-native future.
- Sentry is an open-source company.
- Believes that everyone, everywhere, should have the ability and tools to make great software.
- Believes software should be accessible.
- Strives to make the industry accessible.
Equal Opportunity
- Sentry is committed to providing equal employment opportunities to its employees and candidates for employment regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other legally-protected characteristic.
- This commitment includes the provision of reasonable accommodations to employees and candidates for employment with physical or mental disabilities who require such accommodations in order to (a) perform the essential functions of their jobs, or (b) seek employment with Sentry.
- We strive to build a diverse team, with an inclusive culture where every teammate can thrive.
- If you need assistance or an accommodation due to a disability, you may contact us at accommodations@sentry.io.
- Get the details in our Applicant Privacy Policy.