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About the Role
Adobe for Education Institutions is seeking an experienced B2B Enterprise Product Marketing leader to build the infrastructure, strategy, and sales processes to deepen and scale Adobe’s presence in the largest educational institutions globally. This role is instrumental in building the Enterprise Go-To-Market (GTM) model to drive acquisition, active use, and retention, focusing on driving adoption of Adobe products with strategic accounts across the US and helping millions of teachers and students bring creativity into their classrooms.
Responsibilities
- Own the end-to-end core Product Marketing strategy for Adobe Education Institutions, including market strategy, positioning, commercialization, product launches, customer insights, and GTM execution.
- Focus on driving growth with Creative & Business Professional audiences spanning Adobe’s full portfolio.
- Lead market analysis and build cases to identify, prioritize, and scale future growth segments, audiences, products, and geographies.
- Lead GTM strategy and execution for major product launches, ensuring cross-functional alignment.
- Build and continuously evolve foundational GTM deliverables for Creative & Business Professional audiences.
- Define and refine Ideal Customer Profiles (ICP), segmentation strategy, and target audiences.
- Use data to set and track ambitious growth targets for Annual Recurring Revenue (ARR) and Monthly Active Users (MAU).
- Partner closely with Product Management to influence product strategy, roadmap prioritization, packaging, pricing, licensing, offers, and investment decisions.
- Develop an inspiring B2B Institution vision and roadmap while partnering closely with Product, Sales, Demand Gen, and other teams.
- Scale the B2B Enterprise GTM multi-touch model, optimizing KPIs at each stage in the buyer journey.
- Advocate within Adobe on behalf of students, teachers, and administrators.
- Attract top talent and develop an impactful team of world-class product marketers.
- Be proactive and passionate about using AI internally to scale workflow productivity and help craft the external narrative for leveraging Adobe AI tools in education.
Requirements
- 12+ years in B2B Enterprise Product Marketing.
- 6+ years of people management experience.
- Deep understanding of the B2B Enterprise GTM funnel and buying journey.
- Expertise in core Product Marketing craft including messaging, product strategy, GTM launch, and sales enablement.
- Ability to build strong relationships and execute strategy across large matrixed organizations.
- Experience building and managing high-performing B2B Product Marketing teams that have driven measurable results.
- Experience working with distributed teams to grow a global business and scale new markets/segments.
- Motivated to reach big goals and operate in a rapidly changing environment.
- Comfortable using complex data to inform prioritization and resourcing.
- Exceptional drive for results, strategic thinking, and communication skills.
- Strong work ethic, combining bias toward action with innovative thinking.
- Experience in the education industry is a plus but not required.
- Experience with Adobe Creative & Productivity products is a plus but not required.
Skills
- Product Marketing
- B2B Enterprise GTM
- Market Strategy
- Positioning
- Commercialization
- Product Launches
- Customer Insights
- GTM Execution
- Market Analysis
- Sales Enablement
- Messaging
- Roadmap Development
- Ideal Customer Profile (ICP) Definition
- Segmentation Strategy
- Data Analysis
- Product Strategy Influence
- AI Tools
Location
- US
Work Type
- Full-time
Experience Level
- 12+ years in B2B Enterprise Product Marketing
- 6+ years of people management experience
Salary/Compensations
- $170,000 - $320,000 annually (US pay range)
- $221,000 - $320,000 annually (California)
- $221,000 - $320,000 annually (New York)
- $198,000 - $286,650 annually (Washington)
Benefits
- Comprehensive benefits programs
About the Company
- Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity, and personalized customer experiences.
- Adobe’s industry-leading offerings enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
- Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth.
- We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact.
- At Adobe, we believe that great ideas can come from anywhere in the organization.
Equal Opportunity
- Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic.
- Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com.