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About the Role

This role leads SEO Product & Innovation, shaping dentsu’s future-facing Search proposition across SEO, LLMs, AI, automation, content, technical SEO and wider Search capabilities. It is responsible for turning specialist expertise into scalable products, tools, frameworks and delivery models that improve client performance, drive adoption across teams, and keep dentsu ahead of market and platform change. The role also leads the Total Search Specialism team, supports key clients and new business, and helps build a more connected Total Search offering across SEO, Paid Search and adjacent disciplines.

Responsibilities

Define and own the strategic roadmap for Search Product & Innovation across Dentsu.
Lead the evolution of the agency's Total Search proposition, ensuring it remains differentiated, commercially viable and future-focused.
Develop scalable products, methodologies, frameworks and service offerings that create value for clients and drive operational excellence.
Translate emerging trends and technologies into practical solutions that can be adopted across teams and markets.
Establish governance and standards for innovation adoption across the Search practice.
Partner with regional and global stakeholders to ensure product development aligns to broader business priorities.
Act as Dentsu's senior authority on emerging Search technologies, including AI-powered Search, Generative AI, LLM optimisation, automation, retrieval-based experiences and evolving search behaviours.
Identify opportunities to enhance client performance through innovation and experimentation.
Lead pilots, proof-of-concepts and innovation programmes that test new technologies and delivery models.
Evaluate industry developments and anticipate how changes to platforms, algorithms and consumer behaviour may impact clients.
Drive adoption of innovative solutions at scale across the business.
Lead and develop the Total Search Specialism Team.
Foster collaboration between SEO, Paid Search, Content, Data, Experience and Analytics teams.
Create a culture of innovation, knowledge sharing and continuous capability development.
Support the development of future leaders and specialist talent across the Search practice.
Ensure teams have access to best-in-class tools, methodologies and learning frameworks.
Drive the commercial growth of the Search practice through innovative product development and proposition enhancement.
Identify opportunities to create new revenue streams and scalable service offerings.
Support major pitches, strategic opportunities and business development initiatives.
Partner with client leadership teams to expand Dentsu's role within existing clients.
Build commercial business cases for investment in emerging Search capabilities.
Act as a senior strategic advisor to key clients on the future of Search and digital discovery.
Support high-profile client engagements, providing thought leadership and specialist expertise.
Partner with client teams to identify growth opportunities through innovation-led Search strategies.
Provide executive-level consultation on emerging technologies and evolving Search ecosystems.
Help clients navigate transformation across organic, paid and AI-driven Search environments.
Represent Dentsu externally through speaking engagements, industry events, publications and thought leadership.
Build Dentsu's profile as an industry leader across Search and innovation.
Contribute to award submissions, market reports, research initiatives and industry partnerships.
Establish and maintain strong relationships with technology partners, platforms and industry bodies.
Act as a visible ambassador for both the Search practice and Dentsu's broader innovation agenda.

Requirements

Significant leadership experience within Search, SEO, Digital Performance, Product or Innovation functions.
Demonstrated success defining and scaling products, propositions or specialist service offerings.
Deep expertise across SEO, Technical SEO, Content Strategy and broader Search ecosystems.
Experience leading innovation programmes involving AI, automation, Generative AI or emerging technologies.
Proven track record of driving commercial growth through proposition development and innovation.
Experience leading and developing specialist communities or high-performing teams.
Strong background supporting strategic clients, senior stakeholders and complex business challenges.
Experience leading or contributing to major new business opportunities and pitches.
Established industry profile with evidence of thought leadership and market influence.

Skills

Deep expertise across Search, SEO, Content, Digital Performance and emerging Search technologies.
Strong understanding of AI, Generative AI, LLMs, automation and their application within modern Search ecosystems.
Proven ability to develop products, propositions, frameworks and scalable service offerings.
Strong commercial acumen with experience driving growth, profitability and business performance.
Exceptional strategic thinking and innovation leadership capabilities.
Ability to influence and engage senior stakeholders across complex matrix organisations.
Strong people leadership experience with a track record of developing high-performing teams.
Excellent communication, storytelling and presentation skills.
Strong analytical and problem-solving skills combined with a passion for innovation and change.

Location

Manchester - Bonded Warehouse

Work Type

Hybrid
Full time
Permanent

Experience Level

Managing Partner

Benefits

Competitive salary
Benefits package that you can tailor to your needs

About the Company

Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity.
As part of Dentsu Group Inc. we are headquartered in Tokyo, Japan and our 65,000 employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA and APAC).
Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.
Diversity, equity, and inclusion sits at the heart of our Social Impact strategy – our fully integrated sustainability strategy which includes our ambition to build a fair and more equal society, where everyone is equipped to thrive.

Equal Opportunity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.
We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic.
Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.
We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles.
If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.