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About the Role

The Large Asset Squad is responsible for major household consumers like e-cars and heat pumps, managing the transition to intelligent energy. This role is the sole marketing and growth position within the squad, acting as the Single-Threaded Owner for the commercial presence of the segment. You will report to the Head of Marketing while working closely with Product, Tech, Operations, and Customer Support.

Responsibilities

• Develop positioning and messaging for complex products.
• Build and launch landing pages independently.
• Design and execute growth experiments with clear hypotheses and exit criteria.
• Analyze funnels and conversions.
• Prioritize channels based on Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV).
• Understand the commercial mechanics of comparison portals.
• Collaborate with the Marketing Platform team for SEO, CRM, Content, and PR support.
• Own the Go-to-Market strategy for new features.
• Develop a Go-to-Market playbook for Large Assets.
• Contribute to the commercial roadmap of the squad.
• Represent the marketing efforts of the squad internally and externally.

Requirements

• Approximately 3-5 years of product marketing experience, with a focus on positioning and messaging for complex products.
• Proven ability to independently conceptualize, build, and launch landing pages using tools like AI, Webflow, or similar.
• Experience with A/B, Fake-Door, and Smoke tests, including defining hypotheses and exit criteria.
• Proficiency in analyzing data using tools like Google Analytics 4 (GA4) or similar.
• Strong commercial judgment, using CAC, CLV, and channel ROI as decision-making factors.
• Daily use of AI tools such as Claude, Lovable, Cursor, etc.
• Experience with CRM and lifecycle marketing, including journeys and segmentation in systems like HubSpot or comparable.
• Ability to thrive in a greenfield environment, make decisions with incomplete information, and prioritize speed to market.
• Skill in driving alignment and prioritization across Product, Operations, and platform specialists without direct hierarchical authority.
• Native-level German (C2) with excellent writing skills for content creation.
• Fluent English.
• Experience with comparison portals and B2B2C channels is a plus.
• Experience in B2C scale-ups with complex products is a plus.
• Knowledge of the energy market (dynamic tariffs, § 14a EnWG, smart meters) is a plus.
• Experience with a self-managed product launch is a plus.

Skills

• Product Marketing
• Go-to-Market Strategy
• Landing Page Development
• Growth Experimentation
• A/B Testing
• Conversion Rate Optimization (CRO)
• Funnel Analysis
• Customer Acquisition Cost (CAC)
• Customer Lifetime Value (CLV)
• Channel Prioritization
• Search Engine Optimization (SEO)
• Customer Relationship Management (CRM)
• Content Marketing
• Public Relations (PR)
• AI Tools
• Webflow
• Google Analytics 4 (GA4)
• HubSpot
• Messaging Development
• Positioning
• Commercial Judgment
• Data Analysis
• Experiment Design
• User Testing
• Rapid Prototyping
• Stakeholder Management

Location

• Germany

Work Type

• Full-time
• Hybrid

Experience Level

• Mid-level (3-5 years)

Benefits

• Employee discount on RABOT-Energy electricity tariff
• Urban Sports Club Partnership
• Deutschlandticket

About the Company

• The energy market is undergoing significant transformation. We are moving from simply managing electricity to making it intelligent. Our Large Asset Squad focuses on major household consumers like e-cars and heat pumps. We are experiencing growth and aim for it to come from the product itself, through the website, funnel, and lifecycle, rather than a dedicated sales engine. We value innovation, learning, and a supportive culture that acknowledges life's demands.