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About the Role
Heartbeat is seeking an Associate Director, Analytics to deliver game-changing campaigns for consumers and HCPs.
Responsibilities
- Developing measurement plans
- Create new and adapt existing go-to-market analytics products
- Provide guidance around client insights and recommendations to grow strategic thinking
- Provide training on analysis tools
- Conduct career growth conversations
- Business development by scoping and selling new projects
- Manage direct reports day-to-day priorities
- Identifying new opportunities for analytics projects
- Translating proposals into analytics work plans
- Participating in brand planning
Requirements
- Assisting in the gathering and analysis of client requirements for Analytics and BI deliverables
- Developing rich, interactive data visualizations that integrate data from multiple sources, with a primary focus on B2B behavioral customer data
- Designing and executing quantitative analyses to help clients improve marketing effectiveness and drive deep customer insight
- Identification of marketing and business optimization opportunities based on analysis of trends and strategic insight development
- Presenting and communicating results to Heartbeat internal stakeholders and client teams
- Learn and deliver customer analyses and insights including but not limited to: Website Visitor Insight Studies, Customer Segmentation, Retention Analysis, ROI Modeling, Lifetime Value Analysis, Customer Profiles, Cross Channel, Media Mix, Brand and Market Research
Skills
- B2B behavioral customer data visualization
- BI tool architecture (Tableau, Power BI etc.)
- Quantitative analysis
- Marketing effectiveness analysis
- Customer insight development
- Marketing and business optimization identification
- Trend analysis
- Strategic insight development
Location
- NYC
- LA
Work Type
- Full-service agency
- Integrated model
Experience Level
- 6+ years of experience
Salary/Compensations
- USD $112,290.00 - USD $179,712.00/Annually
Benefits
- Medical coverage
- Dental
- Vision
- Disability
- 401K
- Parental and family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
About the Company
- Heartbeat is a full-service agency for healthcare Challenger Brands.
- Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me-too” product into “yes-please.”
- The agency is known for serving up distinctive strategies and differentiating approaches, ensuring clients’ market positions are uniquely owned.
- Heartbeat designs their organization around a 100% integration model, housing media, strategy, med comms, creative, technology, and even point of care/population health under the same roof for the tightest, most integrated campaigns possible.
- They price work based on outcomes, not outputs.
- Their innovative model delivers not only alignment, but powerful orchestration, greater efficiency, and maximum impact for every dollar spent—all the necessary elements for Challengers to triumph.
- 250+ employees between NYC & LA
- 6 agency leaders with decades of tenure
- A pile of awards from the likes of the Mannys, MM&M Awards, OMMAs, and Clios
- An industry-leading commitment to diversity and inclusion (with a Med Ad News D&I Champion nod to match)
- A President who celebrates people who stand up and say, “You know what? This is dumb."
Equal Opportunity
- Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger.
- It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization.
- We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
- All your information will be kept confidential according to EEO guidelines.