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About the Role

The Market Manager is responsible for directing, motivating, developing capabilities, and managing wholesalers to achieve company targets and objectives. This role involves executing sales and brand strategies, ensuring corporate brand standards, and acting as a brewery representative with authority on product knowledge, brand positioning, and programming.

Responsibilities

• Increase effective product placement and share of marketplace within the distribution network.
• Manage inventory to ensure product availability within the assigned market.
• Manage budget and revenue to ensure profitability targets are met or exceeded.
• Optimize deployment of point of sale resources to grow distribution, display, and share of mind.
• Review wholesaler inventory levels weekly to ensure proper days on hand and communicate gaps/opportunities.
• Manage wholesaler ordering, confirmation, and tracking, including FOB and PTR for all brands and price increases.
• Provide direction to wholesalers to ensure execution of relevant chain and trade programming.
• Plan work week and month to include work-with days with wholesalers to execute ABP and foster trust.
• Conduct market surveys and analyze data to identify opportunities, measure execution, and hold wholesalers accountable.
• Set up and/or attend promotional events to aid in brand growth.
• Directly engage key accounts to build relationships and execution in the market.
• Manage sales incentives externally with wholesalers and internally for FIFCO USA.
• Conduct monthly business reviews with manager and wholesalers, reviewing sales performance and planning for growth.
• Track launches of brands and programs to gain focus and performance.
• Use CRM tool on market days to log trade marketing and display activity.
• Present using data analysis to showcase programs, new items, and drive sales execution.
• Evaluate quarterly/trimester goals and create plans to achieve them.
• Ensure timely submission of expenses and wholesaler invoicing, troubleshooting any issues.

Requirements

• College degree is preferred.
• 2 years beverage experience preferred.
• Wholesaler management experience preferred.
• Valid Driver’s License.
• Ability to operate motor vehicles or heavy equipment.
• Ability to adjust or move objects up to 25 pounds in all directions.
• Ability to move about to accomplish tasks or moving from one worksite to another.
• Ability to assess the accuracy, neatness and thoroughness of the work assigned.
• Must submit to a drug test after a conditional offer of employment.

Skills

• Product knowledge
• Brand positioning
• Sales strategy execution
• Inventory management
• Budget management
• Revenue management
• Point of sale optimization
• Data analysis (VIP, IRI)
• Relationship building
• Sales incentive management
• Presentation skills
• CRM tool usage

Location

• Albany Market

Work Type

• Full-time

Experience Level

• 2 years beverage experience preferred
• Wholesaler management experience preferred

Education Level

• College degree preferred

Salary/Compensations

• $87,600 – 131,400/year

Benefits

• Generous Benefits with options to fit your life
• Blue4U Discounts
• Retirement Options with employer contributions
• 10 paid holidays per year
• Company Vehicle
• Generous paid time off
• Technology reimbursement options
• Health insurance

About the Company

• FIFCO USA participates in E-Verify.

Equal Opportunity

• All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, genetics, national origin, disability, or status as a protected veteran.