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About the Role
As an ABM Manager at Benevity, you will own and drive 1:1 and 1:few account-based marketing programs for high-value target accounts. You will partner closely with Account Executives and BDRs to translate target account plans into high-impact, multi-channel campaigns, ensuring seamless follow-up and messaging alignment.
Responsibilities
- Design and execute tailored 1:1 account campaigns, including customized assets, landing pages, direct mail, and outreach sequences.
- Run quarterly 1:few multi-channel programs targeting key buyer personas across priority market segments.
- Leverage AI tools like Claude to scale personalized outreach efficiently.
- Partner closely with Account Executives on joint account selection to prioritize high-value targets.
- Build outbound sequences in HubSpot, collaborating with Marketing Operations to route engaged contacts to BDRs.
- Track account-level engagement in real time, alerting BDRs to funnel movement for optimal outreach context.
- Collaborate cross-functionally with Content, Product Marketing, and Digital teams to align messaging and channel strategy.
- Co-create targeted event strategies with Event Managers for tradeshows, Benevity's flagship conference, and custom gatherings.
- Monitor performance metrics, pipeline generation, and account penetration, presenting quarterly insights to sales leadership.
- A/B test messaging, channels, and sequence designs continuously to optimize campaign performance and conversion rates.
Requirements
- Proven experience executing multi-channel ABM programs, ideally within Enterprise SaaS or B2B software environments.
- Strong capability to translate strategic sales account plans into actionable, high-impact marketing campaigns.
- Demonstrated ability to lead through influence and collaborate across cross-functional teams like Content, Product Marketing, and Events.
- Hands-on proficiency with CRM and marketing automation platforms, specifically Salesforce and HubSpot.
- Experience with or interest in leveraging growth technologies like Clay and LinkedIn Campaign Manager.
- Analytical mindset with a track record of measuring account engagement, pipeline metrics, and campaign ROI.
- Collaborative communication skills with an ability to build strong alignment across sales and marketing teams.
- Adaptability, creative problem-solving skills, and curiosity to explore new automation tools and personalized strategies.
- Shared enthusiasm for inclusion, collaboration, and driving positive social impact through tech-enabled solutions.
Skills
- Account-Based Marketing (ABM)
- Multi-channel campaign execution
- Content design
- Direct mail
- Digital experiences
- AI tools (e.g., Claude)
- HubSpot
- Salesforce
- Growth technologies (e.g., Clay, LinkedIn Campaign Manager)
- Performance metrics tracking
- A/B testing
- Communication
- Collaboration
- Problem-solving
Location
- Canada
- Spain
- Switzerland
- United Kingdom
- United States
Work Type
- Hybrid
About the Company
- Benevity is the way the world does good, providing companies and their employees with technology to take social action on issues they care about.
- We help Fortune 100 brands build better cultures and use their power for good through giving, volunteering, grantmaking, employee resource groups, and micro-actions.
- Benevity is one of the first B Corporations in Canada, committed to purpose and profits.
- We have people working all over the world.
- We offer innovative work, growth opportunities, caring co-workers, and a chance to do work that fills us with a sense of purpose.
- We value inclusion, collaboration, and driving positive social impact through tech-enabled solutions.
- We embrace a flexible hybrid approach to work that empowers our people.
- Diversity, equity, inclusion, and belonging are part of Benevity’s DNA.
- We are committed to creating a culture of belonging with equal opportunities for everyone to shine.
Equal Opportunity
- We know that diverse backgrounds, experiences, skills and passions are what move our business and our people forward, so we're committed to creating a culture of belonging with equal opportunities for everyone to shine.
- Candidates with disabilities who may require accommodations throughout the hiring or assessment process are encouraged to reach out to accommodations@benevity.com.