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About the Role
The Sr. National Account Manager is responsible for sales performance across key national customers, developing customer-specific strategies, building relationships with buyers and brokers, and managing account profitability, including trade spend and promotional planning. The ideal candidate takes an entrepreneurial approach and has experience calling on major retailers at the HQ level, specifically KeHE, Sprouts, Meijer, WinCo, Thrive, and Natural Grocers.
Responsibilities
- Own annual sales targets and business plans for assigned accounts.
- Develop and maintain strong relationships with key customer contacts, brokers, and distributor partners.
- Conduct store visits to assess in-market performance and ensure execution of trade initiatives.
- Manage trade spending and ensure efficient allocation of promotional dollars.
- Collaborate on analyzing and interpreting monthly data and sales trends.
- Represent Lotus Bakeries at customer meetings, industry conferences, broker summits, and trade shows.
Requirements
- 6+ years or more of progressive CPG experience; food experience a plus.
- Understanding of U.S. retail markets with experience managing distributor partners and key retailers across Natural/Specialty and Grocery channels.
- Solid financial acumen to assess commercial proposals.
- Strong planning, forecasting, trade management, and customer management skills with excellent attention to detail.
- Experience utilizing and analyzing syndicated data (Nielsen, IRI, SPINS, etc.) and applying it to build sales presentations.
- Ability to travel as necessary for customer meetings and conferences.
- Proven business development track record with a passion to grow the business and sell in innovation.
- Strong computer skills including proficiency in MS Office, specifically PowerPoint & Excel.
Skills
- Sales
- Customer Relationship Management
- Trade Spend Management
- Promotional Planning
- Financial Acumen
- Planning
- Forecasting
- Trade Management
- Customer Management
- Attention to Detail
- Syndicated Data Analysis
- Sales Presentations
- Business Development
- MS Office (PowerPoint, Excel)
Location
- U.S.
Work Type
- Full-time
Experience Level
- Senior
- 6+ years
About the Company
- Lotus Bakeries Natural Foods U.S. Sales team