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About the Role

This role is critical in optimizing our marketing automation processes to drive digital engagement and enhance campaign performance. The ideal candidate will have a strong background in executing email campaigns and hands-on experience with Salesforce Marketing Cloud.

Responsibilities

• Design, implement, and manage automated marketing campaigns using Salesforce Marketing Cloud.
• Develop and optimize campaign journeys, segmentation strategies, and tool functionality to improve engagement and performance.
• Collaborate with multiple lines of business to support Omnichannel content.
• Maintain and document marketing automation processes, procedures, programs, and workflows between CI’s various applications.
• Monitor and analyze campaign performance metrics, providing insights and recommendations for continuous improvement.
• Utilize Salesforce reporting tools to create reports that track KPIs and campaign effectiveness and build audiences.
• Collaborate with cross-functional teams (sales, product, content) to ensure cohesive marketing strategies and messaging.
• Integrate Salesforce Marketing Cloud with other marketing technologies and CRM systems.
• Assist in creating compelling email content, landing pages, and other digital assets tailored to various audience segments.
• Ensure all content aligns with brand guidelines and marketing objectives.
• Stay up-to-date with industry trends and best practices in marketing automation and digital marketing.
• Support team members in using Salesforce Marketing Cloud and best practices for campaign execution.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 2+ years of experience in digital marketing, with a focus on marketing automation or email marketing.
• Proficiency in Salesforce Marketing Cloud.
• Familiarity with the Salesforce & Adobe suite of tools is a plus.
• Strong analytical skills and experience with data-driven decision-making.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Familiarity with HTML, CSS, and email design best practices is a plus.

Skills

• Salesforce Marketing Cloud
• Marketing Automation
• Email Marketing
• Omnichannel Content
• Salesforce Reporting Tools
• Data Analysis
• HTML
• CSS

Location

• Onsite

Work Type

• In-office (four days per week)

Experience Level

• 2+ years

Education Level

• Bachelor's degree

Salary/Compensations

• $55,000 to $95,000

Benefits

• Bonus program
• Health insurance coverage
• Wellness programs
• Life and disability insurance
• Retirement savings plans
• Paid leave programs
• Education-related programs
• Paid holidays
• Vacation time
• Modern HQ location within walking distance from Union Station
• Training Reimbursement
• Paid Professional Designations
• Employee Savings Plan (ESP)
• Corporate Discount Program
• Enhanced group benefits
• Parental Leave Top–up program
• Paid time off for Volunteering

About the Company

• CI Financial is an independent company offering global wealth management and asset management advisory services through diverse financial services firms.
• Since 1965, we have consistently anticipated and responded to the changing needs of investors.
• We are driven by a commitment to provide individuals and institutions with the highest-quality investments and advice.
• Our commitment to the highest levels of performance means that whatever their position, CI employees must be comfortable in a fast-paced environment that will stretch them to tap into their highest potential.
• Employees with a healthy dose of ambition, a desire to commit to a curious mindset for continuous learning, and a willingness to go the extra mile thrive at CI.
• We offer an in-office environment, competitive benefits, and a supportive workplace to help our employees thrive both personally and professionally.

Equal Opportunity

• We are focused on building a diverse and inclusive workforce.
• CI Financial Corp. and all of our affiliates (“CI”) are committed to fair and accessible employment practices and provide reasonable accommodations for persons with disabilities.
• If you require accommodations in order to apply for any job opportunities, require this posting in an additional format, or require accommodation at any stage of the recruitment process please contact us at accessible.recruitment@ci.com, or call 416-364-1145 ext. 4747.