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About the Role

This role is part of the Strategy, Transformation & Growth Team, acting as the firm’s central nervous system to build scalable infrastructure and data-backed frameworks. It ensures strategic choices and unique brand differentiating experiences are translated into repeatable, optimized market performance.

Responsibilities

• Lead the end-to-end mapping of specific client journeys, translating BU marketing plans into detailed tactical flows.
• Develop and maintain a library of 'Standard Journey' templates for repeatable, high-quality execution.
• Ensure every tactic within a campaign is technically and narratively connected to the next logical step in the client journey.
• Monitor campaign health and make immediate tactical adjustments to maximize engagement.
• Define and implement segmentation and dynamic content rules for campaign personalization.
• Partner closely with BU Marketers to ensure designed journeys reflect business needs.
• Work across the Digital Experience team to ensure technical setup aligns with strategic intent.
• Lead User Acceptance Testing (UAT) for complex multi-touch journeys.
• Synthesize campaign-level insights into actionable feedback for BU stakeholders.
• Coordinate with the content team on the development of all necessary campaign assets.
• Serve as direct supervisor and mentor to direct reports.
• Provide day-to-day supervision of direct reports, ensuring compliance with work hours and firm policies.
• Manage staffing coverage, review and process time logs/time off requests.
• Support business professional development and continued educational opportunities.
• Participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events.
• Perform all other duties as assigned or required.

Requirements

• Exhibit proficiency in Microsoft Office suite, iManage and other firm applications after orientation.
• Ability to work extended and/or weekend hours, as required.
• Ability to travel, as required.
• 7+ years applicable experience in the field.
• 2+ years of exempt/management experience in relevant roles.
• Ability to work more independently, demonstrate escalating ownership and mastery of assigned area.
• Become a resource and mentor to others.
• Demonstrated success in design and mapping of customer journeys across the client lifecycle.
• Advise on marketing/channel mix to support and optimize end-to-end buying journeys.
• Advanced data storytelling skills, including ability to distill insights and identify opportunities to optimize campaign/channel effectiveness.
• Hands-on experience with CRM, web, orchestration, analytics, and project management technologies.
• Supervisory experience.
• Prior legal industry or professional services experience.
• Entrepreneurial by nature.
• Excellent attention to detail.
• Approaches tasks through a lens of quality and consistency.
• Approaches tasks through a digital first lens.
• Exceptional interpersonal and communication skills with ability to facilitate and solve problems.
• Ability to organize, prioritize and coordinate multiple activities often under tight timelines.
• Takes a consultative approach to set goals, drive projects, and achieve outcomes.
• Strong judgment.
• Team-player with collaborative spirit.
• Unwavering ability to handle and maintain confidentiality regarding firm information, projects, client data.
• High level of professionalism at all times.
• Demonstrated ability to lead through influence and develop talent.
• Proactive, analytical mindset.
• Effective presentation skills.

Skills

• Microsoft Office suite
• iManage
• CRM technologies
• Web technologies
• Orchestration technologies
• Analytics technologies
• Project management technologies
• Data storytelling
• Customer journey mapping
• Marketing/channel mix strategy
• Interpersonal skills
• Communication skills
• Problem-solving
• Organization
• Prioritization
• Coordination
• Consultative approach
• Judgment
• Collaboration
• Confidentiality management
• Professionalism
• Leadership through influence
• Talent development
• Analytical mindset
• Presentation skills

Location

• Remote

Work Type

• Full-time

Experience Level

• Senior
• Management

Education Level

• Bachelor’s degree

Salary/Compensations

• $155,000 - $225,000

Benefits

• Medical
• Health Savings Account (with applicable medical plan)
• Dental
• Vision
• Health and/or dependent care flexible spending accounts
• Pre-tax commuter benefits
• Life insurance
• Accidental Death & Dismemberment (AD&D)
• Long-term care coverage
• Backup care for children and/or adults
• Parental support benefits
• Firm-paid life insurance
• Firm-paid AD&D
• Firm-paid Long-Term Disability (LTD)
• Firm-paid short term medical benefits
• 21 days of Paid Time Off (PTO)
• 10 paid holidays
• Generous parental leave
• Fertility benefits

About the Company

• Cooley is a premier global law firm.

Equal Opportunity

• Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices. EOE.