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About the Role

As Senior Product Manager in Loyalty, you will own how loyalty value is communicated to members across the full journey, from pre-trip through shopping, booking, and post-trip engagement. You will define the messaging hierarchy, simplify a fragmented experience into one that is clear and personally relevant, and ensure that every member touchpoint reflects what loyalty is worth to them, not just how it works. Your focus will be on BEX while designing scalable solutions that can be applied in other brands. This role sits at the intersection of product, commercial strategy, and member experience. You will work closely with TEaL, XD, and Loyalty Tech teams and other product team to turn a complex programme into a simple, compelling story.

Responsibilities

Own the end-to-end loyalty messaging strategy across the member journey, defining a clear, value-led messaging hierarchy from pre-trip discovery through shopping, booking, and post-trip engagement.
Lead pre-booking and shopping messaging strategy so members see the most relevant earn, discount, or benefit message at the moment it most influences their decision to book.
Define and optimize post-booking and confirmation messaging to ensure members clearly understand what they earned, how loyalty benefits them, and why returning for their next trip is worth it.
Align loyalty messaging with BEX’s “win the whole trip” strategy by creating a coherent, multi-LOB story across hotels, flights, packages, cars, and activities, with consistent but context-aware rules for each line of business.
Partner closely with TEaL, XD, Loyalty Tech, and other product teams to translate a complex loyalty program into simple, compelling member-facing narratives and scalable frameworks that can be applied across Expedia Group brands.
Use research, analytics, and experimentation to measure messaging comprehension, member activation, and repeat booking impact, iterating on messaging strategies and safely integrating AI-driven systems, tools, or workflows that improve member and business outcomes.

Requirements

8+ years of product management experience in consumer-facing products, including significant work on member, loyalty, or similar value-centric experiences.
Proven track record owning end-to-end messaging or member communication strategy (not only feature delivery), including defining hierarchies, frameworks, and cross-journey narratives.
Demonstrated experience collaborating across commercial, design, and engineering stakeholders to drive alignment on product narratives and implement messaging at scale across multiple touchpoints or lines of business.
Familiarity with experimentation and iterative testing as core tools for measuring messaging effectiveness, using data to refine what is shown, where, and when across the funnel.
Familiarity with AI-driven systems, tools, or workflows and applying AI/ML concepts to real world products, including safely integrating and operating AI/ML‑enabled solutions that enhance personalization, targeting, or testing of loyalty messaging.

Skills

Product management
Member communication strategy
Messaging strategy
Experimentation
AI/ML concepts
Loyalty programs
Cross-functional collaboration
Data analysis

Location

Seattle
San Jose

Work Type

Full-time

Experience Level

Senior
8+ years

Salary/Compensations

Seattle: $173,000.00 - $242,500.00 (potential to $277,000.00)
San Jose: $187,000.00 - $261,500.00 (potential to $299,000.00)

Benefits

Medical, dental, and vision coverage
Paid time off
Employee Assistance Program
Wellness and travel reimbursement
Travel discounts
International Airlines Travel Agent Network (IATAN) membership

About the Company

Expedia Group helps travelers explore the world with confidence and ease through its consumer brands (Expedia, Hotels.com, Vrbo), B2B travel business, and travel advertising offerings.
Expedia Group is committed to providing an inclusive and accessible recruiting experience.
Expedia Group is committed to creating an inclusive work environment with a diverse workforce.

Equal Opportunity

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.
This employer participates in E-Verify.
The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.