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About the Role
Alma, part of Spring Health, is seeking a Lead/Staff Product Manager, Growth to focus on acquiring and activating new clients. This role will own a critical area of our marketplace, including search, care finding, and matching, to enable a high-velocity growth flywheel.
Responsibilities
- Drive the product strategy and execution for top-of-funnel member growth, focusing on net-new client acquisition and activation.
- Partner closely with Growth Marketing to build and enable a continuous flywheel of testing and iteration across marketing and product.
- Manage and build the marketing technology (martech) stack to support scalable, data-driven acquisition campaigns in an AI-first way.
- Design and enhance core marketplace and directory surfaces to help users seamlessly find care through organic, partnership, and paid channels quickly.
- Build a disciplined learning loop that identifies root causes and uses experimentation to adapt future behavior based on validated insights.
- Utilize AI tools to rapidly prototype, iterate on ideas, and amplify the speed and quality of product execution while augmenting human judgment.
- Integrate AI capabilities and features into growth products to directly achieve user acquisition, activation, and conversion goals.
- Execute high-velocity A/B tests to improve acquisition and activation metrics across the end-to-end user journey.
- Collaborate cross-functionally with Engineering, Design, Data Science, and Marketing to deliver high-impact, conversion-optimized member experiences.
Requirements
- 7+ years of product management experience with a deep focus on growth, experimentation, and top-of-funnel user acquisition.
- Exceptional consumer product mindset with a proven track record of scaling consumer-facing or B2B2C products at scale.
- Demonstrated experience building seamless search, marketplace, directory, and onboarding user experiences.
- Hands-on experience building and optimizing a martech stack in close partnership with Growth Marketing teams.
- Strong experience designing and running experimentation programs (A/B testing, cohort analysis, iterative rollouts).
- Deep analytical fluency, with the ability to construct strong hypotheses, conduct hands-on analyses with data directly, and connect behavioral data to product decisions.
- Comfort navigating ambiguity and making tradeoffs between growth velocity, clinical integrity, and user trust.
- Demonstrated ability to influence senior stakeholders and clearly articulate growth strategy, insights, and tradeoffs.
- Experience driving with AI across automations, or personalization systems to improve engagement and retention.
- Experience working with commercial partnership or payer channels.
- Experience in marketplaces (Nice to have)
Skills
- AI tools
- Growth Marketing
- Marketing technology (martech) stack
- Experimentation
- A/B testing
- Cohort analysis
- Iterative rollouts
- Analytical fluency
- AI automations
- AI personalization systems
Location
- New York City
- Remote
Work Type
- Hybrid
- Remote-first
Experience Level
- Lead/Staff
- Expert-level
- 7+ years
Salary/Compensations
- $182,000 - $242,000
Benefits
- Health insurance plans through Aetna (medical and dental) and MetLife (vision), including FSA and HSA plans
- 401K plan (ADP)
- Lifestyle Spending Account for health, wellness, and family care
- Monthly co-working space membership stipend
- Monthly work-from-home stipend
- Financial wellness benefits through Northstar
- Pet discount program through United Pet Care
- Financial perks and rewards through PerkSpot
- EAP access through Aetna
- One-time home office stipend to set up your home office
- Inclusive family and medical leave plans
- 12 paid holidays and 1 Alma Give Back Day
- Flexible PTO
About the Company
- Spring Health is a global mental health company on a mission to eliminate every barrier to mental health.
- Alma, a Spring Health Company, is on a mission to simplify access to high-quality, affordable mental health care.
- Alma has raised $220.5M in funding from Insight Partners, Optum Ventures, Tusk Venture Partners, Primary Venture Partners, First Round Capital, Sound Ventures, BoxGroup, Cigna Ventures, and Rainfall Ventures.
- Alma was also named one of Inc’s Best Workplaces in 2022 and 2023.
Equal Opportunity
- Spring Health is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic.
- We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements.
- Spring Health is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans.
- If you have a disability or special need that requires accommodation, please let us know.