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About the Role

Marriott Syracuse Downtown seeks an experienced and energetic Senior Marketing Manager to drive visibility, guest engagement, and revenue across the hotel and its food and beverage outlets, ensuring high standards of cleanliness are met.

Responsibilities

• Lead the marketing strategy and campaign execution for Eleven Waters, Shaughnessy's Irish Pub, banquet, catering, weddings, meetings, and social events.
• Develop seasonal campaigns, happy hour promotions, cocktail features, dining experiences, holiday programming, game-day activations, and special events to increase traffic and spend.
• Create strategies to drive covers, check average, bar revenue, repeat visits, and overall F&B revenue.
• Work with chefs and outlet leaders to promote menu launches, signature dishes, cocktail programs, chef features, seasonal offerings, and special events.
• Build Eleven Waters and Shaughnessy's into recognizable local dining and entertainment destinations with distinct identities and audiences.
• Develop programming around Syracuse University events, holidays, downtown events, concerts, sporting events, and other high-demand periods.
• Create campaigns to increase local traffic during traditionally slower dayparts and periods.
• Develop strategies to drive pre-event and post-event dining and drinking among hotel guests, wedding guests, convention attendees, and local visitors.
• Support catering and banquet marketing with campaigns that generate weddings, social events, corporate meetings, holiday parties, luncheons, and other F&B opportunities.
• Develop and manage outlet-level promotional materials including menus, table tents, digital signage, promotional graphics, event collateral, and in-house marketing.
• Monitor online reviews and guest sentiment related to food and beverage and develop marketing initiatives that reinforce quality, consistency, and the overall guest experience.

Requirements

• Possess a self-starting personality with an even disposition and maintain a professional appearance and manner at all times.
• Communicate well with guests and be willing to pitch-in and help co-workers.
• Demonstrate success creating campaigns that drive restaurant traffic, event attendance, and revenue.
• Have a strong understanding of social media, digital advertising, email marketing, SEO, and content creation.
• Experienced in developing marketing campaigns for restaurants, bars, weddings, events, and hospitality outlets.
• Understand and believe that every Crescent associate is a guest relations ambassador, every working minute of every day.
• 3+ years of progressive marketing experience in hotel, restaurant, hospitality, or related environments.
• Strong preference for candidates with hotel and food & beverage marketing experience.
• Proficiency with Canva and/or other creative platforms.
• Marriott experience and familiarity with Marriott brand standards strongly preferred.
• Strong copywriting, communication, organizational, and project management skills.
• Analytical mindset with the ability to connect marketing activity to measurable revenue results.
• Ability to work collaboratively with chefs, outlet managers, banquet teams, catering, sales, revenue management, and hotel operations.
• Creative, proactive, entrepreneurial, and comfortable working in a highly visible hospitality environment.

Skills

• Social media
• Digital advertising
• Email marketing
• SEO
• Content creation
• Canva
• Copywriting
• Communication
• Organizational skills
• Project management
• Analytical mindset

Location

• Syracuse

Work Type

• Full-time

Experience Level

• Senior
• 3+ years

Benefits

• Highly competitive wages
• Exceptional benefit plan for eligible associates & their family members
• 401K matching program for eligible associates
• Flexible scheduling
• Discounts with Crescent managed properties in North America for associates & their family members
• Additional hotel discounts with Marriott International brand hotels
• Free Parking
• Free Meal during shift
• Quarterly employee appreciation events

About the Company

• Crescent Hotels & Resorts strives to create a great place to work where associates at all levels are respected for their differences.
• Dedicated to creating an environment that facilitates open and honest conversations about race, equity, diversity, and inclusion.
• Examines own beliefs and behaviors to create change through training, recruiting, and promoting diverse talent to strengthen culture.