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About the Role

Forbes Advisor is seeking a Native Campaign Manager to optimize paid media campaigns across Health, Insurance, and Financial Services. This role is crucial for maximizing ROI and driving revenue growth, offering a start-up environment within an established company.

Responsibilities

• Manage, monitor, and optimize high budget native campaigns on Taboola, Ourbrain, Msan and MediaGo to meet performance marketing objectives.
• Achieve campaign performance targets and contribute to the Native team's growth goals.
• Launch new campaigns across new products and partners according to business priorities.
• Continuously monitor campaign performance, identify trends, and implement optimizations to maximize ROI and meet KPIs.
• Analyze campaign data to generate actionable insights and inform future strategies.
• Collaborate with the creative and publishing team to develop and iterate new winning copy, ads, angles and advertorials which align to best practices.
• Work with CRO, Digital Experience & Product Teams on opportunities to drive performance uplift.
• Test new targeting, bidding, creative and audience strategies to drive innovation.
• Provide regular performance reports to stakeholders, highlighting successes, challenges, and opportunities for improvement.
• Liaise with internal teams and manage cross-team initiatives.
• Work closely with platform and publisher partners to identify opportunities and ensure campaign goals are met.
• Stay up to date with platform policies and ensure compliance across all campaigns.

Requirements

• 3+ years of experience in media buying Native ads across Taboola, Outbrain & other Native platforms.
• Strong technical platform ability, including experience with various bid strategies, audience targeting, and platform features.
• Experience in both lead generation and eCommerce.
• Demonstrated ability to optimize campaigns for ROAS, CPA, and other key performance metrics.
• Strong analytical skills with proficiency in tools such as Google Analytics.
• Experience managing performance marketing budgets at scale.
• Proficiency in Excel with experience analyzing large data sets for campaign management decisions.
• Proven ability to create winning ad images and headlines, and write advertorial copy that achieves campaign goals.
• Excellent communication and collaboration skills, with the ability to work effectively across teams.
• Ability to coordinate with internal teams and external platforms.
• Familiarity with project management tools like Asana or Airtable is a plus.
• Proactive and detail-oriented approach to problem-solving, with the ability to manage multiple campaigns simultaneously.
• Knowledge of the Health, Insurance, or Financial Services verticals is a strong advantage.
• Flexibility to work across global time zones and adapt to changing priorities.

Skills

• Native campaign management
• Taboola
• Outbrain
• Microsoft (Msan)
• MediaGo
• Data analysis
• Campaign optimization
• Performance marketing
• Google Analytics
• Excel
• Creative development
• Copywriting
• Project management
• Asana
• Airtable

Location

• Remote

Work Type

• Full-time

Experience Level

• 3+ years

About the Company

• Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
• This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Equal Opportunity

• Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
• This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.