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About the Role
As a Creative Strategy Intern, you will be part of our Creative Team, supporting the development of creative and high-performing ideas. You will merge creativity, consumer psychology, and performance marketing, learning to translate insights and data into strong creative concepts.
Responsibilities
- Analyze existing ads to identify high-performing hooks, angles, messages, and creative concepts, and understand why they perform well.
- Monitor the market, competitors, and current creative trends to derive new insights, angles, and creative opportunities.
- Support the Creative Team in conceptualizing and implementing new performance creatives, proactively contributing own ideas.
- Develop a deep understanding of products, target audiences, needs, and purchase motivations, translating them into relevant communication approaches.
- Work with key performance KPIs, using results to evolve existing creatives and derive new tests and hypotheses.
- Assist with copywriting, developing concise, compelling texts that capture attention and align with the brand.
- Utilize AI tools to enhance efficiency in research, ideation, and workflows, and critically challenge own ideas and scripts.
Requirements
- Creative, curious, and idea-driven with the ability to think analytically and structurally.
- Interest in consumer psychology and understanding the needs, emotions, and purchase motives behind buying decisions.
- Basic understanding of performance marketing and relevant KPIs, or a strong motivation to learn quickly.
- Good sense for copywriting, hooks, and storytelling, capable of translating an idea into a clear, compelling creative approach.
- Work structured, independently, and detail-oriented without losing creativity.
- Eagerness to not only develop ideas but also to question and evolve them based on data and results.
- Excellent written and spoken German and English skills.
- Experience with AI tools for research, ideation, creative challenging, and scriptwriting is a significant plus.
Skills
- Creative Strategy
- Consumer Psychology
- Performance Marketing
- Creative Concepts
- Market Analysis
- Trend Monitoring
- Creative Development
- Copywriting
- AI Tools
- Data Analysis
- KPI Management
- Storytelling
Location
- Berlin Mitte
Work Type
- Internship
- Full-time
Experience Level
- Intern
Benefits
- Highly engaged and young team
- Short decision-making processes
- Flat hierarchies
- Opportunities for shaping the company's future
- Beautiful office in Berlin Mitte with excellent transport links
- Proximity to excellent cafes and lunch spots
- 100% startup atmosphere with rapid growth
- Daily learning opportunities
- Flexible working hours and location arrangements
About the Company
- Saint Sass is a young, fast-growing startup based in Berlin Mitte.
- Known for its statement hosiery, the company is launching new statement products sold through its own online shop.
- Successfully operating in Germany, Austria, and Switzerland, with plans to expand into other European markets.
- Communicates values of individualism, female independence, and self-ironic courage daily via social media.