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About the Role

Saatchi & Saatchi Toronto is looking for an SEM Specialist to join their team. This role involves monitoring active SEM campaigns, providing optimization insights, trafficking new campaigns, and completing monthly reports.

Responsibilities

• Create and activate SEM campaigns based on client briefs and established strategies
• Optimize budget pacing, bids and bidding strategies, ads and more
• Pull data from multiple systems to create PowerPoint and Excel reports
• Identify optimization opportunities and performance insights from platform data and reporting
• Create and update keywords lists, ad copy, and ad extensions
• Provide insight and analysis and suggest updates/optimizations to improve performance
• Ensure the accuracy of budgets within PM media finance systems
• Reconcile monthly invoices
• Update and maintain campaign taxonomy to meet global requirements

Requirements

• 1+ year of SEM experience within an agency environment or 2+ years of SEM experience in-house
• Proficiency in SA360, Google Ads, Microsoft Ads
• A strong desire to learn and continuously develop your skill set through self-directed learning
• Strong organizational skills and the ability to manage multiple tasks simultaneously
• Detail-oriented
• Comfort and strength in data aggregation, manipulation and analysis
• Strong numerical and computer skills
• Advanced proficiency in Microsoft Excel and PowerPoint
• Good writing skills, for both ad copy writing and to summarize insights in a concise manner
• Strong presentation and communication skills, with the ability to discuss campaign performance and recommendations with clients.
• A strong sense of accountability and ownership

Skills

• SEM
• SA360
• Google Ads
• Microsoft Ads
• Microsoft Excel
• Microsoft PowerPoint
• Data aggregation
• Data manipulation
• Data analysis
• Ad copy writing
• Presentation skills
• Communication skills

Location

• Toronto

Work Type

• Full-time

Experience Level

• 1+ year of SEM experience within an agency environment or 2+ years of SEM experience in-house

Salary/Compensations

• $55,000 to $60,000 per year

About the Company

• Saatchi & Saatchi is an advertising agency that believes creativity, data, media, and technology should work together to influence human behavior and drive client success.
• S&S is one of the world's largest agency networks with 114 offices and more than 6000 employees globally.
• The Toronto office works with valued brands including Toyota, Buckley's, and Children's Advil, as well as several under the Mondelez banner (Crispers, Oreo, and Chips Ahoy).
• They are an award-winning agency in both creativity and effectiveness, focused on converting innovation into tangible business results.

Equal Opportunity

• Saatchi is an equal opportunity employer and welcomes and encourages applications from all interested parties.
• Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process.