About the Role
As an Analyst, Pricing & Yield, you’ll transform sales and campaign data into actionable insights that help maximize revenue, improve operational efficiency, and deliver value for both advertisers and Hearst Magazines. Your analysis will directly influence pricing strategies, inventory management, and the overall health of our advertising business.
Responsibilities
- Analyze sales, pricing, and inventory data to identify trends, opportunities, and risks that support revenue growth and optimize advertising yield.
- Respond to pre-sale pricing requests by providing media math, pricing recommendations, and guidance that aligns advertiser objectives with company business rules.
- Collaborate with Account Management and Client Success teams to ensure pricing processes, rate cards, and workflows support competitive, profitable deals.
- Review insertion orders and media plans during the approval process to identify potential risks, ensure appropriate inventory reservation, and maintain healthy yield management practices.
- Monitor campaign performance from pre-sale through post-sale, identifying revenue at risk and partnering with Campaign Management and Client Success teams to address delivery challenges.
- Partner with Finance to balance operational insights with financial reporting needs and provide recommendations that support informed business decisions.
- Develop and maintain reporting and dashboards using key data sources, including Salesforce, AdPoint, Google Ad Manager, and other advertising platforms.
- Communicate findings and recommendations clearly to stakeholders across Revenue Operations, helping drive strategic discussions and continuous process improvements.
Requirements
- 1+ year of experience in advertising yield, pricing, analytics, or a related field; experience in media or digital advertising is preferred.
- Strong analytical skills, with the ability to interpret data, identify trends, and translate insights into actionable recommendations.
- Working knowledge of digital advertising, web analytics, audience measurement, and programmatic buying channels.
- Proficiency with Microsoft Excel and Salesforce, along with experience using reporting or business intelligence tools.
- Familiarity with advertising platforms such as Google Ad Manager (GAM), AdPoint, or similar order management systems is preferred.
- Experience building media plans and supporting digital advertising campaigns is a plus.
- Excellent written and verbal communication skills, including the ability to make complex concepts clear to stakeholders with varying levels of technical expertise.
- A curious, detail-oriented, and adaptable approach, with the ability to thrive in a collaborative, fast-paced environment.
- A bachelor’s degree or equivalent practical experience is welcome but not required.
Skills
- Microsoft Excel
- Salesforce
- Google Ad Manager (GAM)
- AdPoint
Location
- New York City
Work Type
- Hybrid
Experience Level
- 1+ year
Education Level
- Bachelor's degree or equivalent practical experience
Salary/Compensations
- $66,000-$80,000
Benefits
- Access to innovative training programs, immersive workshops, and exclusive industry events.
- Hybrid work flexibility.
- Employee Resource Groups.
- Medical, dental, and vision insurance from Day 1.
- 401(k) plan with a generous company match.
About the Company
- Hearst Magazines’ portfolio of more than 30 iconic brands in the U.S. inspires and entertains audiences across all media platforms.
- We are a global media company that publishes nearly 200 magazine editions and 175 websites around the world—and together, we are shaping what’s next.
Equal Opportunity
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
