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About the Role

Lead multi-platform strategies for global brand accounts, drive creative direction, and set the standard for platform-native excellence. You will be a trusted senior partner to clients and a go-to voice internally, taking ownership of outcomes.

Responsibilities

• Own TikTok-first content strategies for key global brand accounts, defining platform-native formats, content pillars, and creative direction that drive measurable engagement and business results.
• Lead content planning and execution across TikTok, Reels, Stories, and complementary formats, ensuring every channel feels native, intentional, and on-brand.
• Manage social media across multiple brands within a single parent account, adapting global content frameworks for regional markets with a particular focus on DACH.
• Act as a senior client partner, steering projects from briefing to delivery, proactively shaping agendas and challenging briefs that don't align with platform or audience reality.
• Track, synthesise, and present performance data, translating complex analytics into sharp client-ready insights and actionable recommendations.
• Mentor junior and mid-level team members and contribute to pitches and new business proposals, bringing platform expertise to grow both the team and the account base.

Requirements

• Bring 5+ years of hands-on experience in social media management with a clear TikTok focus, including proven results across global or multi-market brand accounts- ideally in consumer goods, home appliances, or lifestyle hardware.
• Think in TikTok: trend cycles, FYP mechanics, algorithm behaviour, and the instinct to know what feels native versus what kills engagement.
• Comfortable operating within multi-brand account structures and familiar with global-to-local content models, managing competing brand identities across markets without losing quality or speed.
• A hands-on creative with the ability to concept campaign ideas and translate them into platform-native formats that resonate with audiences and impress clients.
• Experienced with Canva, video editing tools, and social analytics platforms and actively use AI tooling to scale your work.
• Confident leading senior client relationships, communicating platform logic clearly, managing expectations and influencing decisions at stakeholder level.

Skills

• TikTok strategy
• Platform-native content creation
• Content planning and execution
• Social media management
• Global-to-local content adaptation
• Client relationship management
• Data analysis and reporting
• Team mentorship
• Pitching and business development
• Canva
• Video editing
• Social analytics platforms
• AI tooling

Location

• Paris
• London
• Milan
• Hamburg
• Berlin

Work Type

• Hybrid remote
• Office-based

Experience Level

• Senior

Benefits

• Opportunity to work abroad from any of our office locations
• Careers coach for one-to-one coaching sessions and team workshops
• Global team collaboration and events
• Hybrid remote policy (two days work from home per week)
• City centre office locations
• Dog-friendly offices

About the Company

• Pulse Advertising enables brands to win and retain customers on social media through influencer marketing, paid social advertising, and social media management.
• Founded in 2014, the company has grown to multiple international offices with a team of over 100 people.
• Pulse Advertising is a thought leader in its space, committed to sharing its journey with ambitious individuals.

Equal Opportunity

• We stand for equal opportunities and are committed to diversity in our teams regardless of age, disability, race, religion, nationality, sexual orientation, ethnic origin or gender.