About the Role
We’re looking for a dual-minded Paid Social marketer who bridges the gap between creative content execution and performance analysis. You intuitively understand what makes a social video hook scroll-stopping, but you're just as comfortable digging into CPA, conversion data, and A/B test results to optimise performance. You’ll make a real difference from day one, running with ideas to drive real-time growth.
Responsibilities
- Oversee and optimise Paid Social campaigns on Meta Ads (Facebook & Instagram) and Organic Social content on LinkedIn, TikTok and YouTube.
- Own the end-to-end creative process: building content calendars and briefs for different financial products, working with design and copy teams and external agencies to produce compelling video & static ad creative.
- Scope and run structured A/B tests to find most effective messaging and creative formats, and apply learnings across campaigns.
- Track, analyse and report on marketing performance, managing spend to ensure cost-effective, scalable results.
- Support cross-channel reporting and coordination with other digital channels like Paid Search, Display, and YouTube.
Requirements
- Around 2–4 years' experience in performance marketing, with at least 1–2 years' hands-on experience with Meta Ads (TikTok, LinkedIn, and Reddit are a plus)
- Creative mindset: You’re experienced in developing video content, and understand the hooks, pacing, visual trends, and story structures that resonate on different social platforms.
- Analytical capability: Comfortable digging into performance "whys" using reporting tools (Tableau, Excel/Sheets) to track KPIs, optimize spend, and prove ROI.
- Strong project management: Able to run multiple concurrent briefs across product lines while navigating internal compliance processes, design teams, and external production talent.
- AI-driven approach: Experience using and experimenting with AI tools (for content ideation, workflow automation, or data analysis) to work smarter and innovate processes.
- Curious and eager to develop new skills, evaluate new marketing channels, and test new strategies.
Skills
- Experience of FinTech/B2B marketing is a plus, but not required.
- Working knowledge of additional marketing platforms (e.g. Google Ads, Microsoft Ads, YouTube).
- An understanding of additional or emerging marketing channels
- Experience managing or coordinating with external creative/production talent (e.g. content creators, agencies).
Location
- London
Work Type
- Hybrid
- 3 days in the office
Experience Level
- 2-4 years experience in performance marketing
- 1-2 years hands-on experience with Meta Ads
Salary/Compensations
- Competitive Salary
Benefits
- Benefit allowance you can tailor to your own life and family
- Private medical and dental
- Health assessments
- Access to a digital GP
- Life assurance
- Share schemes
- Financial coaching
- Dedicated annual learning allowance
- Electric car scheme
- Cycle-to-work schemes
- Season ticket loans
- Award-winning parental leave policies
- Support for fertility treatments
- Support for new additions to the family
- Barista coffee
- Subsidised Just Eat lunches
About the Company
- We’re on a mission to back the UK’s small businesses like no one else.
- Small businesses are the backbone of the economy, and we’re here to help them win.
- We’ve built a platform that uses clever data to get them the funding they need in minutes, not weeks.
- At Funding Circle, we have the restless energy of a fintech start-up with the stability of a public company.
- It’s a unique mix that gives Circlers the autonomy to take ownership and the scale to make an impact that truly counts.
- We’re a high-performing team that chooses to lift each other up.
- We challenge, we champion, and we have each other’s backs - because we know that when we stand together, we move faster and build better.
- The impact is real: Last year alone, the businesses on our platform generated £7.2bn for the UK economy.
- Come and join a mission that matters!
Equal Opportunity
- We’re building a place where everyone truly feels they belong. Even if your past experience doesn't align perfectly with every requirement, we'd still love to hear from you.
