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About the Role

The Director, Digital Platforms serves as New York City Ballet’s digital product owner, leading the digital function within the Marketing and Media department. This role guides the digital product roadmap across NYCB’s platforms, e-commerce systems, and supporting infrastructure, and owns website and e-commerce strategy, digital signage, and central governance of shared platforms and tools.

Responsibilities

• Own overall digital platform and e-commerce strategy for NYCB and the David H. Koch Theater.
• Serve as the organization’s digital product owner, translating business and audience priorities into a digital product roadmap.
• Set direction and final sign-off for annual season build-outs and ticket on-sale readiness on the websites.
• Serve as the clearinghouse for website content prioritization across the organization.
• Lead strategic structured experimentation (A/B testing and conversion rate optimization) on the ticketing purchase funnel.
• Own digital and e-commerce strategy for David H. Koch Theater third-party rentals.
• Own strategic, contract-level relationships with website/e-commerce development vendor, digital ticket delivery provider, and third-party sales distribution partners.
• Work in tandem with IT’s Tessitura staff on shared strategy and ongoing platform management.
• Lead contract-level project management of external vendors for new platform builds, redesigns, and major upgrades.
• Own platform reliability and vendor SLA management across the digital vendor stack.
• Maintain a recurring vendor contract review and renewal cadence.
• Periodically evaluate emerging digital tools and vendors with an eye to revenue generation and efficiency opportunities.
• Own fraud-prevention and chargeback-reduction strategy for NYCB’s e-commerce channels.
• Own central, cross-departmental governance of email deployment platform.
• Maintain an active relationship with email marketing platform vendor.
• Investigate and make recommendations on data strategy and personalization across all digital touchpoints.
• Own data privacy and compliance strategy for patron data across digital channels.
• Stay abreast of developments in state and federal legislation around privacy, ticket sales and pricing practices.
• Own API/integrations architecture governance across NYCB’s digital vendor stack.
• Convene and lead a standing digital governance function.
• Explore approaches to generative AI tool use across the organization’s digital platforms.
• Manage hiring, professional development, and performance for the Manager, E-Commerce & Digital Content and the Coordinator.
• Own the digital team’s budget.
• Set goals/KPIs for digital channel performance and represent the digital function to senior company management.
• Lead major cross-functional initiatives from strategy through launch.

Requirements

• Bachelor’s degree and 8+ years of experience directly owning digital platforms, e-commerce systems, or digital product management.
• Substantial experience in both directly managing a team and managing vendor/contract relationships.
• Strong working knowledge of Tessitura required.
• Comfort working with CMS platforms and ticketing/CRM systems generally.
• Track record of leading full website redesigns or major platform migrations, from RFP through launch.
• Experience with fraud prevention and payment security practices (3DS, PCI DSS) in an e-commerce context.
• Experience with data strategy, data governance, or building business cases for infrastructure investment.
• Comfort leading initiatives that span multiple departments without direct authority over all participants.
• Familiarity with data privacy regulations relevant to patron data.
• Strong cross-departmental leadership skills and comfort convening and facilitating alignment across multiple key stakeholders.
• Experience owning a departmental or team budget, including vendor and licensing spend.
• Experience building budget forecasts or business cases for major investments.
• Familiarity with email marketing platforms and web analytics.
• Excellent project/workflow management, problem-solving, analytical, written and oral communication skills.
• Capacity to communicate technology and digital strategy issues to both technical and non-technical audiences, including senior management.
• Ability and willingness to work occasional evenings and weekends, particularly around season on-sales and launches.
• A demonstrated interest in the arts/culture, ballet, and/or NYCB a plus.

Skills

• Digital Platforms
• E-commerce Systems
• Digital Product Management
• Team Management
• Vendor Management
• Contract Management
• Tessitura
• CMS Platforms
• Ticketing Systems
• CRM Systems
• Website Redesigns
• Platform Migrations
• RFP Process
• Fraud Prevention
• Payment Security
• 3D Secure (3DS)
• PCI DSS
• Data Strategy
• Data Governance
• Business Case Development
• Cross-departmental Leadership
• Budget Management
• Vendor Contracts
• Platform Licensing
• Tooling
• Email Marketing Platforms
• Web Analytics
• Project Management
• Workflow Management
• Problem-Solving
• Analytical Skills
• Written Communication
• Oral Communication
• API Integrations
• Generative AI

Location

• New York City

Work Type

• Full-time
• Salaried

Experience Level

• 8+ years of experience

Education Level

• Bachelor’s degree

About the Company

• With a roster of spectacular dancers and an unparalleled repertory, New York City Ballet is one of the foremost dance companies in the world.
• Founded in 1948 by George Balanchine and Lincoln Kirstein, the Company quickly became world-renowned for its athletic and contemporary style.
• Widely acknowledged for its enduring contributions to dance, New York City Ballet is committed to promoting creative excellence and nurturing a new generation of dancers and choreographers.
• The School of American Ballet is the official training academy of the New York City Ballet.
• New York City Ballet, one of the foremost ballet companies in the world, pursues the highest levels of artistic excellence and innovation.
• We seek to attract, retain, and cultivate the most talented dancers, musicians, designers, stage technicians, and arts administrators.
• We are deeply committed to creating and sustaining an organizational culture that values and reflects inclusion, equity, and access for all.
• We are inspired by our founders, George Balanchine and Lincoln Kirstein, who envisioned an authentically American expression of ballet with a company that reflects the rich cultural diversity of this nation.
• In pursuit of their vision, we are committed to all by educating, developing, and supporting an organization that welcomes and amplifies the voices and lived experiences of everyone.

Equal Opportunity

• New York City Ballet is proud to be an equal opportunity employer committed to equity and inclusion in all aspects of recruiting and employment.
• All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, religion, age, national origin, sex, sexual orientation, gender identity or expression, marital status, citizenship status, disability, pregnancy, creed, genetic predisposition or carrier status, military status or veteran status, status as a victim of domestic violence, unemployment status, familial status, sexual violence or stalking victim status, caregiver status, arrest or conviction record to extent required by applicable law, credit history or any other characteristic protected by law.