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About the Role
Partner with the Senior Manager, Advertising to execute media buying across multiple digital platforms and publishing imprints. Advise on ad plans, execute and optimize campaigns, and create dynamic reporting for stakeholders. The ideal candidate is creative, data-driven, and experienced in digital market platforms.
Responsibilities
- Execute media buying across HarperCollins adult and children’s titles (roughly 40 titles/season) under minimal supervision.
- Execute paid social advertising campaigns across multiple self-serve platforms including Meta, TikTok, SnapChat, and Reddit, ensuring accurate setup with strong attention to detail.
- Collect trends and share findings from past and current campaign performance to help formulate future advertising strategies.
- Regularly update marketing teams on status and performance of live campaigns, and provide and implement recommendations for improvement.
- Set up and launch programmatic campaigns via The Trade Desk.
- Provide weekly and ad hoc reporting for high-level campaigns.
- Support the Senior Manager, Advertising in developing and executing presentations and final campaign reporting.
Requirements
- 4-year college degree or equivalent work experience.
- 2-3 years advertising media buying experience.
- Strong hands-on experience with Meta ads is required.
- Experience with other social advertising platforms like Snapchat, TikTok, Pinterest, etc. is strongly preferred.
- Enthusiastic and proactive about staying on top of technical campaign trends and best practices.
- Proven ability to manage high campaign volume with strong attention to detail.
- Comfort with analytics; able to regularly and accurately pull analytics and understand how to interpret the results.
- Comfort working closely with different teams and satisfying multiple stakeholders in a fast-paced environment.
- Proficiency with creative development tools (e.g. Canva, Veo3) and AirTable a plus.
- Strong presentation skills.
- Background in consumer marketing preferred.
- Cover letters are strongly preferred.
Skills
- Meta ads
- Snapchat
- TikTok
- The Trade Desk
- Canva
- Veo3
- AirTable
- Analytics
- Presentation skills
Experience Level
- Senior
Education Level
- 4-year college degree or equivalent work experience
Salary/Compensations
- $65,000
Benefits
- Comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including 'elective' benefits.
About the Company
- HarperCollins Publishers is a company full of people who are passionate about books.
- HarperCollins Publishers is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process.
Equal Opportunity
- HarperCollins Publishers is an equal opportunity employer.