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About the Role

The Manager, B2B Marketing plays a key role in developing and executing data-driven marketing programs that drive audience engagement and business growth. This highly hands-on role balances strategic thinking with execution, supporting the planning, execution, and optimization of integrated marketing campaigns.

Responsibilities

• Develop and execute integrated B2B marketing campaigns across email, web, social, and other digital channels to drive audience engagement and business growth.
• Manage campaign execution within marketing automation and CRM platforms, including audience segmentation, landing pages, campaign workflows, and performance measurement.
• Identify content opportunities and collaborate with internal teams to develop and activate content that supports marketing strategies, campaigns, and business objectives.
• Support the development and execution of web and creative initiatives, partnering with internal teams to update digital experiences and marketing assets that support campaign objectives.
• Monitor, analyze, and optimize campaign, engagement, and funnel performance, using data-driven insights and testing to improve results.
• Own the execution of marketing initiatives from planning through launch, managing timelines, deliverables, and cross-functional coordination to ensure successful outcomes.
• Support marketing initiatives across business units and affiliated brands to meet evolving business needs.

Requirements

• 4–6 years of experience in B2B marketing, campaign marketing, or a related marketing discipline.
• Experience developing and executing multi-channel marketing campaigns that drive engagement and business results.
• Experience using marketing automation and CRM platforms (e.g., Pardot/MCAE and Salesforce) to build, execute, and measure marketing campaigns.
• Experience managing audience segmentation, campaign execution, and marketing performance reporting.
• Experience supporting website and landing page updates using platforms such as WordPress, with basic HTML knowledge and familiarity with visual content creation tools, including Adobe Creative Suite, Canva, or similar platforms.
• Strong understanding of digital marketing channels, campaign measurement, and optimization best practices.
• Experience collaborating on content development and campaign activation across multiple channels.
• Strong analytical skills with the ability to translate data into actionable insights and recommendations.
• Experience managing multiple projects, timelines, and stakeholders simultaneously.
• Experience in the ticketing, live events, entertainment, technology, or SaaS industries is a plus.

Skills

• B2B marketing
• Campaign marketing
• Marketing automation platforms
• CRM platforms
• Pardot/MCAE
• Salesforce
• Audience segmentation
• Campaign execution
• Performance reporting
• WordPress
• Basic HTML
• Adobe Creative Suite
• Canva
• Digital marketing channels
• Campaign measurement
• Optimization best practices
• Content development
• Analytical skills
• Project management

Location

• New York, NY
• Los Angeles, CA
• Chicago, IL
• Nashville, TN

Work Type

• Permanent
• 40 hours per week

Experience Level

• 4-6 years

Education Level

• Bachelor's or Master's degree in Marketing, Marketing Communications, Business, or a related field preferred

Salary/Compensations

• $84,000.00 USD - $105,000.00 USD

Benefits

• Medical, vision, dental and mental health benefits for you and your family
• Access to a health care concierge
• Flexible or Health Savings Accounts (FSA or HSA)
• Free concert tickets
• Generous paid time off including paid holidays, sick time, and personal days
• 401(k) program with company match
• Stock reimbursement program
• New parent programs including caregiver leave and baby bonuses
• Fertility, adoption, foster, or surrogacy support
• Career and skill development programs with School of Live
• Tuition reimbursement
• Student loan repayment
• Volunteer time off
• Crowdfunding match

About the Company

• Ticketmaster is part of Live Nation Entertainment, the world’s largest live entertainment company.
• Ticketmaster’s mission is to connect people around the world to the live events they love.
• Ticketmaster is the world’s largest ticket marketplace and the global market leader in live event ticketing products and services.
• Ticketmaster processes 550 million tickets per year across 35+ different countries.
• The company has an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams.
• Company values include Reliability, Teamwork, Integrity, and Belonging.

Equal Opportunity

• Ticketmaster strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
• The company will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and/or applicable laws in other areas.
• Ticketmaster affords equal employment opportunities to qualified individuals with a disability.
• Ticketmaster will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability.
• Ticketmaster will also provide reasonable religious accommodations on a case-by-case basis.