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About the Role
The Head of Brand is an executive leader accountable for defining, governing, and evolving AvePoint’s brand to drive differentiation, trust, and preference as the company scales toward $1B ARR. This role transforms brand from a support function into a measurable engine of commercial growth.
Responsibilities
- Own and set AvePoint’s enterprise brand positioning, story, and visual identity system.
- Serve as the final decision-maker and guardian for all major brand expressions, campaigns, and guidelines.
- Translate strategy into high-ambition brand platforms, moments, and experiential activations.
- Drive awareness, sentiment, preference, and customer advocacy programs.
- Own brand health tracking and the progressive KPI framework, connecting brand to commercial outcomes.
- Build, scale, and lead the brand organization and manage the brand budget and agency ecosystem.
- Set, define, and continually refine AvePoint’s brand positioning, narrative framework, and visual identity.
- Act as chief brand architect, ensuring the brand conveys AvePoint’s unique value.
- Own brand architecture across the master brand, product suites, sub-brands, and campaign brands.
- Approve, veto, or revise major brand assets and campaigns.
- Own and enforce brand guidelines, partnering with design and content leads.
- Set brand guardrails, decision rights, and approval workflows.
- Lead flagship, high-ambition brand platforms and experiential activations.
- Identify and own signature “brand moments” annually.
- Guide the creation of brand-level content, ensuring a consistent voice.
- Partner closely with content marketing leads and creative directors to produce standout, differentiated brand storytelling.
- Build, scale, and lead a high-performing brand organization, inspiring and developing the team.
- Own the brand budget and direct the agency/partner ecosystem.
- Monitor and influence brand health metrics.
- Drive customer advocacy initiatives, including leadership in third-party reviews.
- Own the progressive KPI framework, evolving to commercial impact.
- Advise and align the ELT and CRO/CMO on brand direction, tradeoffs, and long-term equity.
- Communicate ROI credibly to the board and executive leadership.
Requirements
- 12–15+ years of experience in brand and/or marketing leadership, preferably in B2B SaaS or enterprise technology.
- Proven experience building, scaling, and leading a brand function and inspiring high-performing teams.
- Track record of creating and executing successful integrated, multi-channel brand campaigns that moved awareness, preference, and business results.
- Demonstrated ability to advise, challenge, and align executives around brand direction, tradeoffs, and long-term equity building.
- Strong commercial and financial acumen — connecting brand health to business outcomes and communicating ROI credibly to leadership and the board.
- Experience directing multiple agency relationships and managing significant budgets effectively.
- Deep expertise in brand strategy, category positioning, narrative frameworks, and brand governance in a competitive market.
- Bachelor’s degree in marketing, business, or a related field required.
- MBA or advanced degree.
- Experience in data security, resilience, governance, or AI-adjacent categories.
- Prior experience taking a brand through a repositioning or rebrand at a high-growth or publicly traded company.
Skills
- Brand strategy and category leadership
- Executive-level narrative and influence
- Cross-functional governance and decision-making
- Campaign and brand activation leadership
- Brand measurement and business acumen
- Organizational leadership
Experience Level
- 12-15+ years
Education Level
- Bachelor's degree in marketing, business, or a related field
- MBA or advanced degree
Salary/Compensations
- $265,000 - $329,000
Benefits
- Performance bonus
- Equity awards
- Comprehensive benefits package
- Medical, dental, vision
- 401(k) with match
- Unlimited PTO
About the Company
- AvePoint is scaling toward $1B ARR.
- AvePoint offers competitive, fair, and equitable total rewards.
- AvePoint processes personal data strictly in compliance with applicable data protection laws and our Privacy Notice.