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About the Role

The Integrated Marketing Manager is responsible for owning the strategic development, planning, and execution of Milwaukee Canada's integrated marketing initiatives. This role serves as the central point of coordination across Marketing, Product, Sales, Operations, and other key stakeholders, translating business and brand priorities into compelling campaign stories, strategic vision, and integrated 360° marketing plans.

Responsibilities

Own and manage Milwaukee Canada's Focus Calendar, ensuring alignment with business priorities, brand strategy, key initiatives, and market opportunities.
Own the development of campaign stories, vision, and strategic direction, translating business and brand priorities into compelling, consumer-led marketing campaigns.
Lead the development of integrated 360° marketing plans, defining the strategy, key deliverables, channels, timing, and resources required to bring campaigns to life.
Prioritize marketing requests and initiatives, balancing business impact, strategic importance, resources, timing, and organizational capacity to ensure focus on the highest-value opportunities.
Lead cross-functional alignment across Marketing, Product, Sales, Operations, and other business teams to ensure clear objectives, roles, priorities, and timelines.
Establish project plans, timelines, deliverables, and execution frameworks to ensure campaigns and marketing initiatives are delivered on time and to a high standard.
Drive stakeholder accountability, ensuring all internal teams and agency partners are clear on their responsibilities and deliverables and hold them accountable to agreed timelines and quality standards.
Facilitate stakeholder meetings and maintain clear communication on priorities, progress, risks, dependencies, and required decisions.
Coordinate campaign assets, resources, and deliverables across internal teams and external partners to ensure seamless and integrated execution.
Monitor campaign and project progress, proactively identify and resolve challenges, and escalate risks or barriers as needed.
Ensure all campaign execution remains aligned to the approved campaign story, vision, strategy, brand standards, and business objectives.
Track campaign and initiative performance, providing insights and recommendations to optimize results and continuously improve marketing effectiveness.
Support annual planning processes by translating business priorities into prioritized, integrated, and actionable marketing programs.

Requirements

Bachelor’s degree in business, Marketing, Communications, or a related field, or equivalent industry experience.
Minimum 4-6 years of experience in marketing, project management, brand marketing, channel marketing, or a related discipline.
Proven experience managing complex cross-functional projects and marketing initiatives.
Strong stakeholder management and communication skills.
Exceptional organization, prioritization, and project management capabilities.
Ability to manage multiple priorities in a fast-paced environment.
Strong analytical and problem-solving skills.
Advanced proficiency with Microsoft Office 365, including Excel, PowerPoint, Teams, and project management tools.
Experience working with agency partners and cross-functional business teams is considered an asset.
Ability to work in person at TTI Headquarters in Markham.

Skills

Marketing
Project Management
Brand Marketing
Channel Marketing
Stakeholder Management
Communication Skills
Organization
Prioritization
Project Management Capabilities
Analytical Skills
Problem-Solving Skills
Microsoft Office 365
Excel
PowerPoint
Teams
Project Management Tools

Location

3381 Steeles Ave E, North York - Head Office
Markham

Work Type

Full-Time
Permanent

Experience Level

Minimum 4-6 years of experience

Education Level

Bachelor’s degree in business, Marketing, Communications, or a related field, or equivalent industry experience.

Salary/Compensations

$85,000 - $112,000 CAD

Benefits

Extensive health benefits, including vision and dental care
Retirement Savings Plan with Employer Matching Contributions
Company iPhone, and laptop
Paid time off and employee discount programs
Annual $500 Wellness Program allowance

About the Company

At TTI, people come for the opportunity and stay for the culture!
Are you ready to lead the way in shaping an empowering work environment with a global leader in power tools, accessories and hand tools?
At TTI, we are known for our innovative products, world-class brands, and an unrelenting commitment to operational excellence.
With iconic brands like Milwaukee®, we’re not just about delivering outstanding performance but also about creating exceptional development for our people.
If you’re passionate about building your career in a dynamic, fast-paced environment, we want to hear from you!
At TTI, culture drives performance, and it’s at the heart of everything we do.
We are fast, innovative, and constantly evolving but above all, we’re a team that celebrates success together.
We reward creative thinking and encourage your self development.
Join us in driving a culture that supports sustainability, growth, and leadership.
With our Milwaukee team, we seek passionate, driven individuals to elevate our brand.
Our culture is built on respect, integrity, and social responsibility, with our people at the core of our success.
Whether you’re starting out or bringing years of experience, we support your growth.
Here, you’ll be empowered to take ownership, drive innovation, and make an impact.
Milwaukee is more than a workplace, it’s where careers accelerate, and potential is unlocked.

Equal Opportunity

Diversity, equity, and inclusion are at the core of our values at TTI.
Because of our commitment to a multicultural and inclusive workplace, our people are our competitive advantage.
We foster an inclusive environment where diversity is valued and where all employees feel safe to contribute their ideas, share their experiences, and represent their diverse backgrounds to innovate and solve complex problems as one team.
We actively support and accommodate the diverse needs of our team, creating an empowering space where everyone can thrive.