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About the Role

As a Senior Advisor, Product Marketing, you will play a key role in the positioning, commercialization, evolution, and growth of our group insurance and savings solutions. This is a unique opportunity to leverage your strategic mindset, influencing skills, and product marketing expertise within an organization recognized for its people-first, collaborative, and innovative culture. You will contribute directly to initiatives that drive business growth, enhance the client experience, and strengthen the visibility and value of our solutions.

Responsibilities

Develop and execute integrated go-to-market strategies across digital and traditional channels, aligned with business priorities and strategic objectives.
Analyze market trends, competitive intelligence, and performance data to identify opportunities and challenges, and provide recommendations for product development, enhancement, and commercialization.
Define value propositions, customer journeys, key messaging and positioning, to support product launches and growth initiatives.
Design and implement growth and product lifecycle strategies, including customer nurturing, cross-selling, upselling, and account-based marketing (ABM) initiatives.
Optimize the digital presence of products by overseeing the evolution of product pages and landing pages to maximize engagement, conversion, and user experience.
Lead large-scale strategic projects from planning through delivery, ensuring stakeholder alignment, adherence to timelines, budgets, and quality standards.
Act as a strategic advisor to leadership and internal teams while defining performance indicators, measuring marketing effectiveness, and identifying opportunities for continuous improvement and business growth.

Requirements

Recognized for their strategic vision and ability to develop and implement complex marketing strategies aligned with business objectives.
Solid experience in strategic marketing, product marketing, and solution development.
Strong analytical, market intelligence, and synthesis capabilities to support informed decision-making.
Strong business acumen, influential leadership, and the ability to collaborate effectively with diverse stakeholders.
Excels at developing compelling presentations and communicating strategic recommendations to a variety of audiences.
Strong ability to collaborate within cross-functional teams and build lasting partnerships.
Minimum of eight (8) years of relevant experience in a similar strategic marketing or product marketing role.
Knowledge of financial products and/or group insurance and savings products.
Recognized for strong project management, organizational skills, and the ability to manage multiple priorities in a fast-paced environment.
Proficient with the Microsoft Office Suite and comfortable working with data and performance metrics.
Advanced knowledge of the English language is required.
Knowledge of the French language is considered an asset.

Skills

Strategic marketing
Product marketing
Solution development
Market trend analysis
Competitive intelligence
Performance data analysis
Value proposition definition
Customer journey mapping
Messaging and positioning
Growth strategies
Product lifecycle management
Customer nurturing
Cross-selling
Upselling
Account-based marketing (ABM)
Digital presence optimization
Project management
Stakeholder alignment
Performance indicator definition
Marketing effectiveness measurement
Microsoft Office Suite
Data analysis
Performance metrics analysis

Location

Toronto / 26 Wellington Street East

Work Type

Hybrid

Experience Level

Senior
8 years of relevant experience

Education Level

Bachelor's degree in Marketing
Master's degree is considered an asset

Salary/Compensations

$87,902 and $115,371

Benefits

Flexible group insurance coverage
Telemedicine services
Competitive pension plan
Employee share purchase program
Vacation program
Wellness days
Personal development days
Employee and Family Assistance Program
Ergonomic furniture program
Performance bonus
Discounts on iA products

About the Company

iA Financial Group is the strength of a company with a human side, with its over 8,000 employees.
Together, we have earned the trust of our more than four million clients and 25,000 advisors who have chosen us for their insurance, savings, and wealth management.
With over $200 billion in assets and half a billion invested in technological innovation, we’re a key player in the financial services industry in Canada and the United States.
The secret to our success? Investing in you, one person at a time.
For over 125 years, we have believed that it’s by supporting our employees and surrounding ourselves with the most reputable leaders in the industry, we will continue to innovate.
At iA, we’re invested in you.

Equal Opportunity

At iA Financial Group, we support and celebrate diversity.
We strive to provide a workplace that is recognized as inclusive for all, regardless of ethnic origin, nationality, language, religious beliefs, gender, sexual orientation, age, marital status, family situation, or physical or mental disability.
Please note that if you need help or assistance to make the recruitment process more accessible for you, please Contact us here. Someone from our team will be happy to assist you with your needs.