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About the Role
We are looking for a Creative Strategist to join our growing social content studio. This role will shape the creative strategy for our clients, with a specific focus on paid social ad creative. You will work with paid media teams and clients to identify the right creative strategy to deliver creative that supports paid social performance, brief the work into the creative team, and be responsible for the outcome. You will drive our ad creative system designed to make creative get smarter every sprint.
Responsibilities
- Develop and lead the creative strategy for clients, ensuring brand storytelling is engaging, effective, and rooted in insights.
- Help develop Charlie Oscar’s content offering, creating processes and structures to deliver best-in-class creative solutions.
- Collaborate closely with the paid media team to ensure creative assets are optimized for performance across digital platforms.
- Provide strategic and creative direction to clients, helping them develop content strategies that drive brand awareness, engagement, and conversion.
- Lead ideation sessions and craft compelling campaign concepts that bring brand stories to life.
- Identify and stay ahead of digital and social trends, blending cultural, audience, data and brand insights into creative outputs.
- Maintain an up-to-date and forward-looking perspective on social-first creative, acting as a thought leader in digital advertising creative.
- Support new business pitches by providing creative strategic input and developing concepts.
- Build a team and network of partners, including designers, copywriters, and content creators.
Requirements
- Proven experience in a creative strategy role within a digital or social agency.
- Deep expertise in digital and social media platforms, trends, and best practices.
- A brilliant creative storyteller with a track record of developing compelling campaigns.
- A strategic thinker who can connect creativity with business impact.
- Experience working with performance marketing teams to develop high-performing content.
- A strong understanding of brand positioning and audience insights.
- Excellent presentation skills – confident in selling ideas both internally and externally.
- Entrepreneurial mindset, excited about building a department and growing an offering within an agency.
- Curious, ambitious people who challenge how things are done, bring fresh ideas, and help shape the future of marketing.
- People who use AI to sharpen their work, not replace their thinking.
- Curious enough to be finding ways to use AI for faster workflows, sharper insight, better creative options, or smarter decisions.
- People who ask “how can this be better?” and treat AI as a tool to elevate the craft.
Skills
- AI
- Social Media Strategy
- Paid Social Advertising
- Content Strategy
- Brand Storytelling
- Performance Marketing
- Digital Marketing
- Creative Direction
- Campaign Development
- Trend Analysis
- Presentation Skills
Location
- Hybrid
Work Type
- Hybrid working - 3/4 days in the office, 1 day from home
- Full-time
Experience Level
- Proven experience in a creative strategy role
Salary/Compensations
- Competitive salary
Benefits
- Performance-based bonus paid every 6 months
- Wellness allowance
- Access to Bupa private healthcare
- Pension plan
- Regular team socials
- Annual company away day
- 25 days' holiday, plus bank holidays
- Flexible time over Christmas
- 4 weeks ‘Work From Anywhere’ per year
- Your birthday off
- Cycle to Work Scheme with Forest Bikes
- Eye care vouchers
- Regular office treats and surprises
- Be part of building something truly exceptional
- Working on innovative, exciting brands
About the Company
- Charlie Oscar isn't a typical agency. We're independent, AI-native, and built to help ambitious brands outmanoeuvre, outpace and outgrow the competition.
- We blend data science with creativity - not because it's fashionable, but because it's how brands actually grow.
- Every week here looks different: sharp strategic problems, high-calibre teammates, and real ownership over work that reaches some of the world's most ambitious brands.
- Outside the day job, there's run club, book and chess clubs, charity fundraisers, Thursday drinks, and enough team socials that work never feels like just work.
- We hire for attitude and culture add first - not just experience.
- Our values aren't posters on the wall. They show up in how we work, how we treat each other, and how we build something brilliant together.
- Values: Make It Happen, Treat It Like Your Own, Grow Together, Be Brave.