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About the Role

We are looking for a strategic and hands-on Head of Marketing to establish and grow our presence in the German market. You will lead marketing for our SaaS solution serving businesses across banking, accounting and the wider FinTech ecosystem. Your focus will be on building brand awareness, generating qualified demand and developing valuable relationships across the German market. You will own the marketing strategy across events and sponsoring, partnerships, social media, website content, public relations and SEO.

Responsibilities

Develop and execute the marketing strategy for the German market, aligned with company and commercial goals.
Build brand awareness and qualified demand for our SaaS solution across banking, accounting and the wider FinTech ecosystem.
Plan and manage relevant events, sponsorships and strategic partnerships, including joint campaigns and co-marketing initiatives.
Own the German social media and website content strategy, ensuring clear, relevant and conversion-oriented communication.
Lead public relations and media activities, including press releases, company news, expert commentary and reputation building.
Drive SEO across content, technical foundations and authority building to increase qualified organic visibility and conversions.
Set budgets, KPIs and reporting, and coordinate internal stakeholders, agencies, freelancers and external partners.
Work closely with Sales, Product, Customer Success and company leadership.

Requirements

Several years of experience in marketing, communications or digital marketing, ideally in SaaS, banking, accounting, FinTech or a related B2B environment.
Experience owning an integrated marketing strategy and managing external partners or agencies.
Strong understanding of the German market and relevant business, financial or technology audiences.
Excellent German and English communication skills, both written and spoken.
Experience in several of the following areas: events, partnerships, social media, website content, PR and SEO.
A data-driven, entrepreneurial and pragmatic approach, with strong project management skills.
Confidence representing the company externally and working with senior stakeholders.

Skills

SaaS marketing
Banking marketing
Accounting marketing
FinTech marketing
B2B marketing
Integrated marketing strategy
Event management
Sponsorship management
Partnership management
Social media strategy
Website content strategy
Public relations
SEO
Project management
Data-driven approach
Entrepreneurial approach
Pragmatic approach

Location

Germany

Work Type

Full-time

Experience Level

Senior

Benefits

Opportunity to build and lead marketing for an innovative SaaS solution.
Significant ownership in developing the German market and shaping the company’s local presence.
Dynamic, ambitious environment with space to grow and try new ideas.
Work with a mission to help entrepreneurs succeed by giving them better, smarter banking and administrative tools.

About the Company

Shine is the financial copilot for entrepreneurs and small business owners.
Founded by serial entrepreneurs Rico Andersen and Martin Hegelund, Shine is a leading European fintech unicorn on a mission to restore the joy of running a business, by ending wasted time on financial admin.
Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing.
Part of Cegid, a European leader in cloud software for finance and accounting.
Together, Shine and Cegid are building Europe's leading financial copilot for small businesses and their accountants.
Shine already supports more than 400,000 small businesses.
As part of Cegid, they now reach over one million small businesses and 15,000 accountants across Europe.
The team is multicultural, working from France, Germany, Denmark and the Netherlands, contributing to a wider European network that spans Spain and Portugal.

Equal Opportunity

We follow the principle of equal treatment to consider all job applicants and do not discriminate based on their gender, sexual orientation, color, racial or ethnic origin, religion, disability, etc. as per applicable law.