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About the Role

This is a brand-new Senior Category Manager role at Biotiful, the UK's No.1 Kefir brand. The position offers the opportunity to take ownership of the category agenda across the grocery channel and play a key role in shaping retailer partnerships.

Responsibilities

Develop and deliver category strategies that support sales growth and market share gains.
Lead category conversations with grocery retailers, using insights to influence decision making.
Identify opportunities through analysis of shopper behaviour, consumer trends and market performance.
Deliver compelling recommendations around assortment, merchandising, space and promotional effectiveness.
Translate complex data into clear, actionable stories that drive change.
Partner closely with Sales, Marketing and Innovation teams to support launches and growth initiatives.
Monitor market activity, competitor performance and emerging consumer trends.
Help shape and evolve Biotiful's category capability as the business continues to grow.

Requirements

Experience in Category Management within FMCG.
Strong grocery channel experience.
A track record of influencing customers through category insight and shopper understanding.
Excellent presentation, storytelling and communication skills.
Experience using data to identify opportunities and deliver commercial recommendations.
The ability to thrive in a fast-paced, high-growth environment.
Strong relationship-building skills with internal and external stakeholders.
A proactive, adaptable and solutions-focused approach.

Location

Hammersmith, London

Work Type

Hybrid

Experience Level

Senior

Benefits

Modern Hammersmith office with onsite gym facilities.
As much Biotiful kefir as your gut desires!

About the Company

At Biotiful, we're on a mission to improve the nation's gut health.
As the UK's No.1 Kefir brand, we're transforming the dairy category with products that are nutritious, innovative and loved by consumers.
Our growth has been exceptional, but we're only just getting started.
Be part of one of the fastest-growing names in FMCG.