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About the Role

As a CRM Manager, you will play a key role in the Marketing Team, designing, analyzing, and optimizing targeted lifecycle campaigns to foster long-term customer loyalty and reactivate inactive users. You will work in a dynamic scale-up environment, driving CRM strategy with data-driven approaches and testing new initiatives.

Responsibilities

• Planning and execution of CRM lifecycle campaigns with a focus on win-back and reactivation.
• Continuous optimization of campaigns and customer journeys through A/B testing to identify optimal communication channels, strategies, and offers.
• Creation of regular reports and ad-hoc analyses, interpretation of data, and identification of trends and optimization potential, including customer surveys.
• Monitoring and tracking of all initiatives, including reporting results to relevant stakeholders.
• Observing current CRM trends and deriving new, effective strategies for the business.

Requirements

• Completed degree in Business Administration, Business Informatics, or Marketing/Communications.
• 2 years of practical experience in CRM, email marketing, or campaign management.
• Strong understanding of data-driven CRM strategies, customer segmentation, and deriving customer insights to increase revenue and customer loyalty.
• Proficiency in CRM tools, Excel, and Google Analytics.
• Good knowledge of Braze is a plus.
• Analytical, conceptual, and creative working style with a strong hands-on mentality and reliability in time management.
• Team player with clear communication skills.
• Fluent German and English language skills (Level C1-C2).

Skills

• CRM
• Email Marketing
• Campaign Management
• Data-driven CRM strategies
• Customer segmentation
• Customer Insights
• CRM tools
• Excel
• Google Analytics
• Braze
• A/B testing
• Reporting
• Data analysis
• Trend identification
• Communication

Location

• Berlin

Work Type

• Home-Office
• Mobile work
• Full-time

Experience Level

• Junior
• 2 years

Education Level

• Bachelor's degree

Salary/Compensations

• Competitive salary

Benefits

• Work-Life-Balance
• Flexible working hours
• Home-Office
• Personal development opportunities
• Multicultural team
• Mobile work policy (including from European countries)
• Employee discount on Helpling.de
• Company pension plan with 20% employer contribution
• 28-30 days of vacation (increasing)
• 5 paid sick days for children
• Attractive salary
• Centrally located office in Berlin

About the Company

• Helpling Group started with the vision to revolutionize the household services industry.
• Expanded from a Berlin startup to an international company with multiple brands.
• Brands include Helpling.de, MySkills Academy, Tiger Facility Services, and goodworkvibes.
• Operates in seven markets worldwide since 2014.
• Employs over 100 people in the headquarters and four regional offices.
• Focuses on providing services for private households and businesses.
• Aims to free up users and customers by handling tasks.
• Thousands of people globally use Helpling Group's products, services, and platforms daily.

Equal Opportunity

• Encouraging applications even if not meeting 100% of expectations, valuing personality and motivation.
• Welcoming applicants from diverse backgrounds, regardless of gender identity, sexual orientation, religion, ethnicity, national origin, migration history, marital status, age, or disability.