About the Role
As Commercialisation Manager at Canary Wharf, you will drive commercial income through strategic brand partnerships, activations, and ambient media. You will collaborate across internal teams and external agencies to deliver best-in-class brand experiences, ensuring Canary Wharf remains a leading destination for innovation, retail, and cultural engagement.
Responsibilities
- Develop and agree an annual strategy, business plan, and approach for commercialisation with key CWG departments.
- Collaborate with the Asset Manager to deliver and exceed the business plan for Canary Wharf assets.
- Source and manage relationships with advertising, brand experience, and Space Finder agencies.
- Develop relationships with brands to deliver unique activations at Canary Wharf, creating opportunities for sponsorships and full brand takeovers.
- Identify and engage with non-retail organisations to develop and maintain a catalogue of commercial assets, including pricing, packages, and operational constraints.
- Build benchmarking data for CWG-related costs to support efficient commercial decision-making.
- Contribute to the delivery of the Events and Sponsorship Strategy alongside Marketing and Art + Events teams.
- Work closely with retail marketing to ensure alignment with Retail Promotion Fund activities and activations.
- Contribute to financial planning, forecasting, and reporting for brand partnerships.
- Act as the key contact for all internal teams regarding brand partnerships.
- Support wider income-generating activities such as filming requests and applications, ensuring compliance with Canary Wharf Group’s filming policy.
- Liaise with production companies to arrange and conduct site tours, assess feasibility, and secure necessary permissions.
- Coordinate risk assessments, method statements, and insurance requirements for all commercialisation and filming activities.
- Oversee the safe installation and management of productions with brands and internal stakeholders.
- Ensure all legal documentation, including contracts and permits, are accurately prepared, reviewed, and stored.
- Ensure commercial partnership and activation are in accordance with CWG’s guidelines for advertising, retail, and commercialisation.
- Identify and raise any potential reputation risks associated with commercialisation and agree mitigation plans.
Requirements
- Proven experience in specialty leasing, retail, or shopping centre environments.
- Understanding of leases, licenses, and commercial agreements is highly desirable.
- Familiarity with legal documentation and contract management would be advantageous.
- IOSH Managing Safely certification or willingness to obtain.
- Excellent organisational and communication skills, with the ability to manage priorities effectively.
- Pro-active and self-motivated team player, demonstrating flexibility and adaptability.
- Ability to work collaboratively across departments and with external stakeholders.
- Understanding of the importance of maintaining brand equity and managing reputation risk.
Skills
- Brand partnerships
- Activations
- Ambient media
- Brand experiences
- Commercialisation strategy
- Business planning
- Agency management
- Relationship management
- Financial planning
- Forecasting
- Reporting
- Contract management
- Risk assessment
- Legal documentation
- Communication skills
- Organisational skills
- Teamwork
- Collaboration
- Flexibility
- Adaptability
Location
- Office-based
- Remote (up to 1 day per week)
Work Type
- Office-based
- Hybrid
Experience Level
- Dependent on experience
Salary/Compensations
- circa £55k
Benefits
- Flexible working arrangements
- Learning and development opportunities
- Classroom and e-learning training
- Mentoring
- Cross-department experience
- On the job learning
- Accreditations support
- Chartered status support
- Sponsorships for further education
- Generous pension plans
- Insurance plans
- Health benefits
- Subsidised gym membership
- Store discounts
- Family leave
About the Company
- Canary Wharf Limited is committed to Excellence, Integrity, High Performance, Customer Focus, Quality Solutions, Collaboration, Engagement, Ownership, and Innovation.
- The company values include fostering collaboration, encouraging engagement, taking ownership, and embracing innovation.
- Canary Wharf Group is committed to building a safe, happy, and healthy community for its employees.
- The company embraces diverse experience, skills, and perspectives at all levels and operates in an inclusive working environment.
- Canary Wharf Group recognizes the positive impact flexible working can have on an individual, their wellbeing, engagement, and productivity.
Equal Opportunity
- We recognise the importance of embracing diverse experience, skills and perspectives at all levels and operating in an inclusive working environment, in order for everyone to reach their full potential.
- We also recognise that it makes business sense, since being an inclusive employer leads to better business performance and higher levels of employee engagement and satisfaction.
- We welcome applicants with diverse backgrounds, perspectives and skills and are committed to fostering a culture whereby everyone can reach their full potential.
