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About the Role
Responsible for providing strategic leadership across programmatic and addressable media, through audience-led planning, media activation, optimisation, and performance measurement. This role expands accountability from campaign delivery to broader client leadership, commercial growth, operational excellence, and people development.
Responsibilities
- Develop and lead audience-first programmatic and addressable media strategies that deliver measurable business outcomes.
- Translate business objectives, audience insights, and market opportunities into effective activation plans.
- Drive innovation across programmatic channels, leveraging emerging technologies, platforms, and data solutions.
- Act as a senior strategic partner to clients and internal stakeholders.
- Support the Director in identifying growth opportunities and driving commercial performance.
- Ensure media investment decisions are aligned to client objectives and maximise effectiveness and efficiency.
- Lead, coach, and develop managers and specialist teams.
- Foster a high-performance culture focused on collaboration, accountability, and continuous improvement.
- Provide oversight and direction across multiple client workstreams and projects.
- Oversee audience strategy, media activation, measurement, and optimisation across programmatic and addressable channels.
- Guide investment decisions, targeting strategies, automation frameworks, and budget allocation.
- Utilise data, analytics, and audience signals to continuously improve performance and business outcomes.
- Drive best practice, governance, and quality standards across campaign planning, activation, and reporting.
- Identify process improvements that enhance efficiency, scalability, and effectiveness.
- Collaborate with cross-functional teams to ensure integrated delivery and client success.
Requirements
- Requires strong executional and team leadership experience gained as a Manager.
Skills
- Programmatic media
- Addressable media
- Audience-led planning
- Media activation
- Media optimisation
- Performance measurement
- Client leadership
- Commercial growth
- Operational excellence
- People development
- Integrated media strategies
- CTV
- Online Video (OLV)
- YouTube
- Display
- Digital Out-of-Home (DOOH)
- Audience insights
- Advanced targeting capabilities
- Automation
- Performance analytics
- Data
- Analytics
Work Type
- Hybrid
Experience Level
- Associate Director
- Manager
About the Company
- Omnicom Media is committed to hiring and developing exceptional talent.
- We believe that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do.
- We strongly believe that celebrating what makes us different makes us better together.
Equal Opportunity
- Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.