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About the Role
We are seeking an experienced and commercially minded Media Buying Manager specializing in YouTube to lead the activation, optimisation, and performance of YouTube advertising campaigns for a diverse client portfolio. This role requires a deep understanding of video advertising, audience targeting, bidding strategies, brand safety, measurement, and platform innovation to maximize campaign performance, media efficiency, audience engagement, and business outcomes.
Responsibilities
- Develop and execute YouTube media buying strategies aligned with client objectives.
- Plan and activate campaigns across various YouTube formats.
- Build audience strategies using first-party, contextual, affinity, demographic, and behavioural targeting.
- Manage media budgets of varying sizes.
- Monitor campaign delivery and performance daily.
- Optimize bids, budgets, creative rotation, and audience targeting to improve outcomes.
- Deliver against key KPIs including Reach and Frequency, View Rate, Cost Per View, Cost Per Completed View, Brand Lift, Conversions, and Return on Ad Spend.
- Produce insightful campaign analysis and post-campaign evaluations.
- Translate data into actionable recommendations for clients and internal stakeholders.
- Identify trends, audience insights, and optimization opportunities.
- Act as the YouTube channel expert within the business.
- Present campaign recommendations, performance updates, and strategic insights to clients.
- Collaborate with planning and creative teams for integrated campaign execution.
- Build strong relationships with platform representatives and technology partners.
- Stay up-to-date with YouTube advertising products, automation capabilities, and industry developments.
- Identify emerging opportunities across YouTube viewing trends, connected TV, Shorts, and creator-led content.
- Drive testing frameworks to evaluate new targeting, creative, and measurement solutions.
- Share best practices and thought leadership across the organization.
Requirements
- Experienced and commercially minded Media Buying Manager.
- Specialist knowledge of YouTube advertising.
- Deep understanding of video advertising, audience targeting, bidding strategies, brand safety, measurement frameworks, and platform innovation.
- Ability to maximize campaign performance, media efficiency, audience engagement, and business outcomes.
- Ability to work closely with strategy, planning, and client teams.
- Ability to ensure YouTube remains a high-performing and innovative channel within clients' media investment strategies.
- Experience managing media budgets ranging from thousands to multi-million-pound investments.
- Ability to monitor campaign delivery and performance daily.
- Ability to optimize bids, budgets, creative rotation, and audience targeting.
- Ability to deliver against key KPIs.
- Ability to produce insightful campaign analysis and post-campaign evaluations.
- Ability to translate data into actionable recommendations.
- Ability to identify trends, audience insights, and optimization opportunities.
- Ability to act as the YouTube channel expert.
- Ability to present campaign recommendations, performance updates, and strategic insights to clients.
- Ability to collaborate with planning and creative teams.
- Ability to build strong relationships with platform representatives and technology partners.
- Ability to stay up-to-date with YouTube advertising products, automation capabilities, and industry developments.
- Ability to identify emerging opportunities.
- Ability to drive testing frameworks.
- Ability to share best practices and thought leadership.
Skills
- YouTube advertising
- Video advertising
- Audience targeting
- Bidding strategies
- Brand safety
- Measurement frameworks
- Platform innovation
- Media buying
- Campaign activation
- Campaign optimization
- Performance analysis
- Reporting
- Client management
- Stakeholder management
- Data analysis
- Strategic thinking
- Communication
- Collaboration
- Relationship building
- Connected TV
- Shorts
- Creator-led content
Location
- Office-based (minimum three days a week)
Work Type
- Hybrid
Experience Level
- Experienced
About the Company
- Omnicom Media is an agency within Omnicom.
- Omnicom is committed to hiring and developing exceptional talent.
- Omnicom focuses on developing inclusive teams.
- Omnicom believes that celebrating differences makes teams better.
- Personal data will be processed in accordance with Omnicom's Recruitment Privacy Notice.
Equal Opportunity
- Omnicom is committed to hiring and developing exceptional talent.
- We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do.
- We strongly believe that celebrating what makes us different makes us better together.
- Join us—we look forward to getting to know you.