Outcomes Planning & Buying Manager at Adelphi Group | GB | Rezi

Outcomes Planning & Buying Manager at Adelphi Group

Outcomes Planning & Buying Manager

Adelphi Group · GB

4 weeks ago

Outcomes Planning & Buying Manager

Adelphi Group · GB

a month ago
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About the Role

This role applies specialist digital marketing and media expertise to deliver measurable business outcomes across performance channels. It leads day-to-day team activities, ensuring effective execution and coordination, while contributing to process improvements and operational efficiency. The position combines hands-on execution with leadership, using data and best practices to solve complex challenges and support project delivery.

Responsibilities

  • Lead and supervise daily activities of team members within a specialist area.
  • Deliver and optimise digital media campaigns across Search, Social, Programmatic, Addressable, and E-commerce channels.
  • Apply technical expertise to solve complex problems and improve processes.
  • Develop data-driven strategies that drive awareness, engagement, conversion, and ROI.
  • Analyse performance data and audience signals to optimise media investment and activation.
  • Manage bidding, targeting, budget allocation, and programmatic buying strategies.
  • Coordinate with stakeholders and supervisors to ensure successful project delivery.
  • Continuously improve performance across the full marketing funnel through testing, learning, and optimisation.

Requirements

  • Requires specialist digital marketing and media expertise.
  • Requires ability to lead day-to-day team activities.
  • Requires ability to ensure effective execution, task completion, and coordination.
  • Requires ability to contribute to process improvements and operational efficiency.
  • Requires ability to use data, established best practices, and professional judgment to solve complex, non-routine challenges.
  • Requires ability to support project delivery.
  • Requires ability to oversee and optimise digital performance across Search (paid and organic), Social, Programmatic, Addressable Media, and E-commerce platforms.
  • Requires ability to increase visibility, engagement, conversion, and return on investment.
  • Requires ability to develop and execute data-driven media strategies.
  • Requires ability to leverage audience insights, performance data, and real-time analytics.
  • Requires ability to optimise targeting, bidding, budget allocation, and media activation.
  • Requires ability to continuously evaluate and refine digital performance across the full customer funnel.
  • Requires ability to ensure efficient media spend and improved business results.
  • Requires ability to work in the office for a minimum of three days a week.

Skills

  • Digital marketing
  • Media expertise
  • Performance channels
  • Search (paid and organic)
  • Social media
  • Programmatic advertising
  • Addressable media
  • E-commerce platforms
  • Data analysis
  • Audience insights
  • Performance data analysis
  • Real-time analytics
  • Bidding strategies
  • Targeting strategies
  • Budget allocation
  • Media activation
  • Customer funnel optimisation
  • Testing and learning

Location

  • Office (minimum three days a week)

Work Type

  • Hybrid

Experience Level

  • Leadership
  • Supervisory

About the Company

  • Omnicom is committed to hiring and developing exceptional talent.
  • We believe that talent is uniquely distributed.
  • We focus on developing inclusive teams that can bring the best solutions.
  • We celebrate what makes us different makes us better together.

Equal Opportunity

  • Omnicom is committed to hiring and developing exceptional talent.
  • We believe that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do.
  • We strongly believe that celebrating what makes us different makes us better together.
  • Join us—we look forward to getting to know you.
  • We will process your personal data in accordance with our Recruitment Privacy Notice.