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About the Role

Lead the product and design strategy for an iconic global brand, ensuring the continued creation of brilliant product for every level of the game. Translate brand direction into compelling propositions, strong design briefs, and innovative product, building and executing the brand’s long-term product strategy with global partners.

Responsibilities

• Lead the brand’s long-term product and design strategy.
• Translate brand direction and consumer insight into clear range priorities and design briefs.
• Build and manage the brand’s critical paths, in line with go-to-market timelines.
• Oversee the design process from concept through to launch readiness, ensuring product direction is innovative, market-right and aligned to Mitre brand DNA.
• Work cross-functionally with wider brand and commercial teams to align product creation with brand and business objectives.
• Develop product stories that support brand campaigns, retail activation and sales tools.
• Manage range reviews, sample feedback, colour direction and seasonal product edits.
• Use consumer, competitor and category insight to shape product choices and maintain an efficient range.
• Maintain high standards across visual brand language, range architecture and product storytelling.
• Track key product milestones, risks and dependencies, escalating issues early where required.
• Partner with sourcing and development teams to ensure designs can be delivered to specification and timeline.
• Work closely with League Partners to support product delivery and ‘readiness.’
• Support creation of product information, toolkits and assets needed by marketing and commercial teams.
• Coach, brief and support the Designer, ensuring creative output is clear, timely and commercially useful.
• Champion sustainable, responsible and quality-led product choices where relevant to the range.

Requirements

• Experienced across product, design, category management or product marketing in sport or consumer brands.
• Able to demonstrate a strong understanding of seasonal calendars, range development, design briefing and brand identity.
• An accomplished operator, able to effectively prioritise.
• Instinctively commercial, with the ability to identify white space and opportunity.
• Strong at stakeholder management and confident, working within a hands-on, compact team.

Location

• Office

Work Type

• Hybrid working
• Full-time

Experience Level

• Senior

Salary/Compensations

• Competitive salary

Benefits

• Discretionary bonus
• Flexible start and finish times
• Generous holiday allowance
• Product discounts
• Sample sales
• Enhanced family-friendly policies
• Healthcare support
• Gym and fitness discounts
• Cycle to work scheme
• Electric car scheme

About the Company

• Pentland Brands is a global family business behind some of the world’s most iconic active and lifestyle brands.
• Mitre is a football brand built around the real game, the players, teams, coaches, clubs and communities who make football what it is.
• With a heritage dating back to 1817, Mitre has been part of football for generations, creating products known for quality, durability and performance at every level of the sport.
• From first kicks to Sunday League, training sessions, cup competitions and the road to Wembley, Mitre is there for real football people.
• Joining Mitre means becoming part of a team that cares deeply about the game and the products that support it: how they perform, how they last, how they feel in play, and how they help bring people together through football.