Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

This role is about building a consistent and effective pipeline of leads targeting HR and People leaders, insurers, and employee benefits providers. You’ll position the company across a wide range of commercial prospects, from SMEs to large corporates and partners in the insurance space. With demand for virtual and hybrid healthcare growing over 10% annually, there’s a major opportunity to drive fast, scalable growth.

Responsibilities

Map the buying committee and decision process for insurers, PMIs, benefit providers, large employers and SMEs undertaking research to hone our proposition and messaging
Develop compelling content, copy and design and launch razor sharp positioning and messaging by segment
Based on buyer insights, develop hypotheses about which channels might work (cold outbound, partnerships with brokers/consultants, LinkedIn, industry events, referrals)
Develop repeatable lead gen channels and activities – cold automated outbound, partner referrals, content, events – find out what works and then double down and invest
Generate qualified leads and meetings for the Sales team
Build and optimize the lead nurture infrastructure (HubSpot workflows, sequences, basic automation)
Create the sales assets needed to close deals (pitch decks, one-pagers, case studies)
Present your monthly plans in a clear, concise way and report each activity’s effectiveness to increase our ROI
Track against core KPIs and objectives, with a clear indication of what works and what doesn’t

Requirements

Channel experimentation for enterprise buyers - You've found and proven lead gen approaches for complex B2B sales. You blend data, research and instinct about what might work, test fast, and follow the evidence. Whether that's cold outbound, partnerships, events, or something else.
Customer discovery and positioning - You can run JTBD interviews, extract real insights, and translate them into messaging that resonates. You understand the difference between what buyers say they want and what actually drives decisions.
Hands-on execution - You're comfortable building whatever channel you test yourself. Writing email copy, setting up outreach automation using the latest AI platforms, setting up HubSpot workflows, designing partnership programs, creating sales decks. You don't need a big team to ship work.
Stage-relevant experience. You've taken a channel from experimental to working at a B2B company with complex, committee-based sales. Ideally you've done this in healthtech, SaaS, or another regulated industry where buyers move slowly and care about compliance.
Commercially minded. You understand enterprise sales cycles. You know the difference between a lead and a qualified opportunity. You can work productively with sales without needing to own the entire funnel. You are able to develop compelling case studies and ROI models to talk to the commercial side of a prospect

Skills

Copy and content creation
Designing and imagining multi-channel campaign plans
Managing our CRM platform
Developing automated GTM sequences
Building campaigns
Running experiments
Hiring agencies/freelancers
AI powered automated campaigns
In-person trade shows
Cold outbound
Partnerships with brokers/consultants
LinkedIn
Industry events
Referrals
HubSpot workflows
Sales assets creation
Pitch decks
One-pagers
Case studies
Data analysis
Research
Instinct
JTBD interviews
Email copy writing
Outreach automation
AI platforms
Partnership program design
ROI models

Location

London

Work Type

Hybrid Working
Office based (up to 2 days WFH)

Experience Level

Senior leadership engagement
Autonomy
Accountability
Problem-solving
Proven lead gen approaches for complex B2B sales
Experience taking a channel from experimental to working

Salary/Compensations

From £80,000 Per anum DOE

Benefits

Doctor Care Anywhere subscription for you and 5 loved ones
Company Bonus
25 Days Holiday + Bank Holidays
Birthday Day Off
Buy up to 5 days of additional annual leave (FTE)
Charity Days
Enhanced Maternity and Paternity Pay
Bike2Work Scheme
Cross-Team Collaboration Opportunities
Development Opportunities
30-Day Work Abroad Allowance

About the Company

Doctor Care Anywhere: The UK’s largest private telehealth provider is expanding rapidly, aiming to double in size within three years.
Strong technology, clinical infrastructure, and satisfied clients already in place.
Focus is now on accelerating B2B growth.
Demand for virtual and hybrid healthcare growing over 10% annually.

Equal Opportunity

Doctor Care Anywhere is an equal opportunity employer. We're committed to creating an inclusive environment for all employees.
Doctor Care Anywhere is committed to safeguarding and promoting the welfare of its patients and expects all Colleagues to share this commitment. This post is subject to satisfactory DBS and reference checks.