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About the Role

Build ahead's presence in the Netherlands from the ground up, establishing the brand in the Dutch retail market, building strong partnerships with key retailers, and creating the structures for growth.

Responsibilities

• Build strategic relationships with key retail partners in the Netherlands.
• Lead listing negotiations, annual trade discussions, commercial terms, and distribution growth.
• Build scalable retail partnerships from first contact through to long-term growth.
• Develop and scale relevant retail and drugstore channels across the Dutch market.
• Analyze the Dutch retail landscape and develop a clear growth strategy.
• Define pricing strategy, assortment, and channel strategy for the Netherlands.
• Plan and execute local trade marketing activities.
• Conduct competitor monitoring, market analysis, and regular business reporting.
• Identify, select, and manage distribution partners, brokers, and local partners.
• Build a scalable field sales/merchandising structure.
• Define relevant KPIs and ensure distribution, visibility, and execution at point of sale.
• Take ownership of demand planning and forecasting for the Netherlands.
• Take full ownership of business development in the Netherlands, including P&L.
• Drive market performance and prioritize growth initiatives.
• Collaborate closely with Marketing, Product, Operations, and Sales.

Requirements

• Several years of experience in FMCG sales / key account management in the Netherlands.
• Deep understanding of Dutch retail structures, buying processes, and trade dynamics.
• Experience building a market or a new category, ideally within a start-up or scale-up environment.
• A strong network of buyers, category managers, and key decision-makers in retail.
• Confident negotiator with experience in listings, trading terms, and annual negotiations.
• Strategic thinker with a hands-on mentality.
• High degree of initiative, ownership, and results orientation.
• Fluent in Dutch and English.

Skills

• FMCG sales
• Key Account Management
• Retail negotiation
• Market analysis
• Strategy development
• Partnership management
• Demand planning
• Forecasting
• P&L management

Location

• Netherlands

Work Type

• Remote

Experience Level

• Several years of experience

Salary/Compensations

• Fair, attractive salary with role-dependent bonus opportunities

Benefits

• ahead snacks, drinks, and merch
• €50 monthly allowance
• Urban Sports Club membership
• Mobility options
• Vouchers from favorite brands
• 28 vacation days
• Two extra days off on December 24 and December 31
• Regular after-work hangouts
• Annual team offsites

About the Company

• Building the snack brand for a new generation that loves chocolate, cookies & gummies but not the effects of sugar.
• Using cutting-edge food tech to reinvent favorites with no added sugar, no empty carbs, full taste, better ingredients, and zero compromise.
• Growing fast and expanding across Europe.
• Making low-sugar the new standard and fun again.

Equal Opportunity

• ahead GmbH is an equal opportunity workplace and is devoted to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.