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About the Role
Heidi is expanding its platform beyond its initial scribe product. This role is responsible for creating and defining the AI Care Partner category, ensuring the market understands the full scope of Heidi's offerings. You will bridge product, brand, and commercial efforts, making product releases significant and building trust with clinicians and health systems.
Responsibilities
- Own positioning and messaging for the AI Care Partner category across various audiences and geographies.
- Partner with product group leads to shape narrative and go-to-market strategy.
- Manage end-to-end product launches, including defining tiers, readiness gates, and success metrics.
- Translate complex AI and clinical capabilities into clear value stories and proof assets.
- Set and enforce market-readiness and quality bars with Product, incorporating feedback into the roadmap.
- Shape packaging, pricing, and monetization strategies with Product and RevOps.
- Build and maintain a competitive and market-intelligence engine.
- Develop relationships with analysts, KOL clinicians, and ecosystem partners.
- Lead and grow a team focused on launches, competitive insight, customer marketing, and enablement.
- Ensure market experience aligns with product shipments by acting as a liaison between Product, Brand, and Growth.
Requirements
- 8+ years in product marketing, with emphasis on shipped/built products.
- Experience building category positioning from scratch.
- Comfort making decisions with incomplete data.
- Passion for AI, demonstrated through hands-on building, prototyping, or side projects.
- A tendency to build rather than request.
- Confidence in thinking while being open to being wrong.
Skills
- Product marketing
- Category positioning
- Go-to-market strategy
- Product launches
- Messaging
- Value storytelling
- Market intelligence
- Competitive analysis
- Pricing
- Monetization
- Team leadership
Location
- 190+ countries
Work Type
- Full-time
- Remote
Experience Level
- 8+ years
Benefits
- Healthcare
- Dental
- Vision
- 401k with 3% company match
- $700 annual learning and development budget
- $100/month health and wellness allowance
- $500 home office budget
- 26 weeks paid primary parental leave
- 18 weeks paid secondary parental leave
- Fertility support up to $7,000
- Four weeks of work from anywhere per year
- Serious equity
About the Company
- Heidi is building the future of healthcare with AI Care Partners, aiming to double global healthcare capacity and strengthen the human connection in medicine.
- The company has achieved product-market fit with a freemium medical scribe and is now expanding into a connected platform.
- Heidi values building for the long term, leading proactively, following evidence, owning outcomes, and iterating quickly.
- The company culture emphasizes sustainable performance, mental health, and trust, with a focus on outcomes over inputs.