Retail Search Engine Marketing (SEM) Analyst at Qantas Group | AU | Rezi

Retail Search Engine Marketing (SEM) Analyst at Qantas Group

Retail Search Engine Marketing (SEM) Analyst

Qantas Group · AU

2 days ago

Retail Search Engine Marketing (SEM) Analyst

Qantas Group · AU

2 days ago
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About the Role

Join a high-profile Search Engine Marketing team responsible for driving the next wave of growth for the business. Take an opportunity to scale your impact in a dynamic and technical role.

Responsibilities

  • Creation, optimisation and reporting of paid search campaigns across Google & Microsoft, specifically driving the performance of our Retail portfolios (Qantas Marketplace, Qantas Wine and Qantas Shopping).
  • Execute campaigns to maximise financial outcomes for the business while effectively pacing monthly budgets.
  • Act as a core subject matter expert, collaborating closely with internal stakeholders (from Marketing to Commercial), and provide vital input into the overall search strategy.

Requirements

  • 2-4+ years of dedicated Search Engine Marketing experience across campaign planning, tracking setup, execution, optimisation and reporting.
  • Prior history managing Google Shopping is desirable.
  • Deep hands-on experience utilising search engine marketing technology and bid management tools - specifically Search Ads 360, Google Ads, Microsoft Ads and Google Merchant Center.
  • Solid understanding of paid search mechanics, digital advertising concepts, and search engine algorithm dynamics, with a specific interest or background in optimising retail portfolios, e-commerce, and product feeds.
  • Familiarity with competitor tracking platforms (such as Adthena), measurement platforms, product feed management tools and test and learn processes.
  • Advanced numerical literacy, and a proven ability to identify data patterns, troubleshoot performance blockers, and drive incremental revenue from investments.
  • High level of communication skills with the ability to translate complex technical frameworks, data trends, and search concepts into meaningful insights and clear stories for stakeholders and broader business audiences.
  • Experience with AI Max and Performance Max, adoption of LLMs in your workflow and knowledge of emerging agentic search opportunities is highly regarded.

Skills

  • Search Engine Marketing
  • Google Ads
  • Microsoft Ads
  • Search Ads 360
  • Google Merchant Center
  • Competitor tracking platforms
  • Measurement platforms
  • Product feed management tools
  • AI Max
  • Performance Max
  • LLMs

Location

  • Mascot

Work Type

  • Permanent
  • Full-time
  • Onsite

Experience Level

  • 2-4+ years

Benefits

  • Heavily discounted air travel within Australia and across the globe, both for you and your family and friends.
  • Exclusive deals on accommodation and holidays.
  • 18 weeks paid parental leave (plus superannuation payments on all paid and unpaid parental leave until your child turns 1).
  • Additional purchased leave options for eligible employees.
  • Discounts across shopping, food and wine, insurance, health and wellbeing, leisure and entertainment.
  • Salary packaging program including motor vehicles, eligible portable electronic devices and professional memberships.
  • Support for wellbeing, including mental health resources and a tailored nutrition plan.

About the Company

  • Qantas Loyalty is an integral part of the Qantas brand, with a vision to be the most valued and trusted Loyalty ecosystem that makes every day more rewarding.
  • With a focus on rewarding loyalty and fostering lasting relationships, our business is dedicated to providing unparalleled value and benefits to our members.
  • From earning points on flights, shopping and everyday purchases to enjoying exclusive perks and privileges, Qantas Loyalty is committed to delivering exceptional service and rewards.
  • With a rich heritage and a forward-thinking approach, we continue to redefine loyalty in the aviation industry, setting the standard for excellence and innovation.

Equal Opportunity

  • Qantas is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion.
  • We encourage Aboriginal and Torres Strait Islander, and people of all backgrounds to apply.
  • If you have any support or access requirements, we encourage you to advise us at time of application.
  • Your personal information will be kept confidential in compliance with relevant privacy legislation.