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About the Role

The Marketing Officer is a key resource for college initiatives, providing marketing consulting and support. This role is responsible for developing, executing, and optimizing strategic marketing plans to support enrolment growth and champion the College brand.

Responsibilities

• Develop comprehensive marketing plans aligned with the College’s vision, mission, values, and strategic objectives.
• Plan and coordinate market research; compile customer data, collect and analyze secondary data sources and needs analyses.
• Build advertising strategies aligned with timing, frequency, and sequencing of activity at key times in the customer journey.
• Advise clients on strategic marketing direction and techniques as they relate to college-wide objectives.
• Collaborate with the marketing team and clients to ensure best practices are being met in all marketing plans, coordinated with other marketing campaigns and aligned with the College’s brand strategy.
• Exhibit comprehensive knowledge of the College’s product and services.
• Develop a thorough understanding of the clients’ position in the market, their product/service, points of difference and competitive landscape.
• Coordinate and lead client meetings to evaluate needs and manage all aspects of marketing projects.
• Establish and build strong working relationships with leaders at all levels.
• Provide marketing solutions and manage the workflow of resulting campaigns, research, reports, and projects/events.
• Regularly engages clients on changing markets and new marketing opportunities.
• Coordinate the asset development process by gathering requirements from stakeholders, assessing audience needs, developing content and creative briefs.
• Guides Creative Services on the application of the creative brief.
• Provides regular communication to client on project status, guides feedback on creative or content changes, and seeks approval throughout the workflow process.
• Prepare and present multi-media marketing presentations.
• Researches vendor options (i.e. print production, event displays, advertising).
• Identifies vendors and manages the RFQ process, review final products and approve on behalf of clients.
• Leverages CRM tool, techniques, and data to investigate, research and develop custom solutions to address strategic enrolment management needs.
• Executes email marketing and advertising using marketing automation software and leverages data to analyze performance and determine future recommendations.
• Consults with CRM Marketing Officers to analyze marketing campaign needs and suggests potential solutions leveraging CRM functionality in an effort to meet campaign goals.
• Consults with the Digital Team to analyze and interpret active or completed campaign performance to inform optimization strategies, post-campaign marketing recommendations and meet strategic objectives.
• Executes and presents formal campaign reports summarizing results and recommendations to stakeholders.
• Manages annual promotional budgets by creating an annual marketing plan that includes a budget of tactical expenses, monitoring progress, reconciling transactions and reporting on budgetary activity to ensure spend aligns with (e.g. is not above or below) allocated amounts set by the Senior Manager, and adheres to the College’s purchasing policies.
• Provides support for event set up, tear down, and event day activities, for RBM and Corporate events.
• May participate and communicate with event attendees (prospective students, parents, and supporters) by providing information (i.e. program/course selection, benefits of attending Fanshawe, available supports).
• Will require travel.

Requirements

• Post-secondary 3 year diploma/degree or equivalent in an Marketing or Communications.
• Minimum 5 years of related work experience in marketing, advertising, or related fields.
• Strong project management skills and experience managing multiple projects simultaneously.
• Proven track record of developing and executing successful marketing campaigns, including digital, social media and traditional advertising.
• Excellent communication skills, including the ability to write compelling copy and present ideas to both internal and external stakeholders.
• Knowledge and experience with marketing automation platforms and experience with email marketing and lead generation campaigns.
• Strong analytical skills and ability to make data-driven decisions.
• Successful candidates will be required to perform work within Ontario and must be available to work on campus, as required.

Skills

• Marketing consulting
• Marketing strategy development
• Marketing plan execution
• Marketing plan optimization
• Market research
• Customer data analysis
• Advertising strategy
• Client advising
• Marketing best practices
• Brand strategy
• Project management
• Relationship building
• Workflow management
• Asset development
• Content and creative brief development
• Multi-media marketing presentations
• Vendor research
• RFQ process management
• CRM utilization
• Email marketing
• Lead generation
• Marketing automation platforms
• Campaign performance analysis
• Budget management
• Event support

Location

• London, ON

Work Type

• Hybrid
• Full time
• Fixed term

Experience Level

• Minimum 5 years of related work experience

Education Level

• Post-secondary 3 year diploma/degree or equivalent in Marketing or Communications

Salary/Compensations

• $43.61 Hourly

About the Company

• Fanshawe College thrives because of its people. We foster a culture of excellence and see opportunities to turn potential into impact. Leading with empathy, belonging, unity, learning and courage, we guide the learning journey of our students, ensuring they are ready for work and life, today and tomorrow.
• Fanshawe College is committed to the principles of hybrid work and may offer this option to employees whose work can be performed in an alternate location, without adverse impact to the operations of the College, inclusive of our Student and Staff experience.
• Fanshawe College would like to acknowledge and honour the Anishinaabe, Lotinuhsyuní and Lenape people of southwestern Ontario as the traditional owners and custodians of the lands and waterways where Fanshawe College is located.

Equal Opportunity

• Fanshawe College is an equal opportunity employer. We are committed to equity, value diversity, and welcome applicants from diverse backgrounds.
• Fanshawe College provides accommodations to job applicants with disabilities throughout the hiring process. If a job applicant requires an accommodation during the application process or through the selection process, the hiring manager and the recruiter leading the recruitment will work with the applicant to meet the job applicant’s accommodation needs. Accommodation requests per the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act can be emailed to: askhr@fanshawe.ca