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About the Role
This role is pivotal in a marketing services transformation, embracing change while balancing traditional marketing endeavors. The profile thrives in a dynamic environment, contributing ideas and steering this transformational journey.
Responsibilities
- Deliver exceptional digital marketing initiatives guided by data analytics, ensuring measurable business impact.
- Support client projects, collaborating to conceptualize and execute impactful campaigns.
- Execute Marketing Services projects focusing on financial performance and impact.
- Implement data-driven digital marketing solutions, including campaigns, marketing automation, and lifecycle management initiatives.
- Ensure operational project execution within agreed milestones and budget.
- Manage creative development and media planning, meeting high-quality standards aligned with client needs.
- Assess, recommend, and improve the performance of client’s marketing activities using data insights and data visualization tools.
- Collaborate with internal and external marketing partners to support business growth.
Requirements
- Hands-on experience in integrated marketing, with a strong focus on digital marketing planning and data-driven implementation.
- Interest in supporting client-facing work and leading digital marketing solutions.
- Ability to plan and execute marketing strategies and campaigns across key marketing channels to drive impactful outcomes.
- Thrive in a matrix organization structure, manage internal and external stakeholders effectively.
- Excellent communication and presentation skills, capable of influencing colleagues and clients on the value of digital marketing projects.
- Ability to ideate, manage, and roll out complex and competitive digital marketing initiatives.
- Ability to communicate effectively in English and Japanese.
- Eligibility to work in the country where you are applying.
- Ability to apply for travel visas as required by travel needs.
- Ability to travel to client sites on a semi-regular basis.
- Abide by Mastercard’s security policies and practices.
- Ensure the confidentiality and integrity of the information being accessed.
- Report any suspected information security violation or breach.
- Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
Skills
- Digital marketing planning
- Data-driven implementation
- Client management
- Digital marketing solutions
- Marketing automation
- Lifecycle management
- Campaign execution
- Creative development
- Media planning
- Data insights
- Data visualization tools
- Stakeholder management
- Communication
- Presentation skills
- Influencing
- Innovation
Education Level
- Relevant marketing degree or equivalent experience
About the Company
- Mastercard powers economies and empowers people in 200+ countries and territories worldwide.
- We are helping build a sustainable economy where everyone can prosper.
- We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible.
- Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
- Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience.
- We provide value-added services and leverage expertise, data-driven insights, and execution.
- Our Advisors & Consulting Services team combines traditional management consulting with Mastercard’s rich data assets, proprietary platforms, and technologies to provide clients with powerful strategic insights and recommendations.
- Our teams work with a diverse global customer base across industries, from banking and payments to retail and restaurants.
- The Advisors & Consulting Services group has five specializations: Strategy & Transformation, Performance Analytics, Business Experimentation, Marketing, and Program Management.
- Our Marketing consultants lead the strategy development and implementation of campaigns and engagements for clients.
- They use customer data to provide deep direct marketing expertise across channels, evaluating campaign results and adapting the approach to optimize marketing performance.