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About the Role
We are seeking an experienced Digital Marketing Manager to lead the planning, execution, optimisation and reporting of our digital marketing strategy across search, paid media, email, social, content and the website. This role exists to increase market reach, improve lead quality, accelerate nurture of prospects, and reduce leakage across digital touchpoints, supporting Fortiro's acceleration into North America. This is a hands-on role that combines strategy with execution, measured on the pipeline your work generates.
Responsibilities
- Lead Fortiro’s digital marketing across campaigns, website, email, search, paid media and marketing automation, with a focus on generating qualified demand and improving conversion.
- Plan and run digital campaigns across SEO, SEM, paid social, display, content, email and organic channels.
- Build nurture programs that keep prospects engaged and help move them from early interest to sales readiness.
- Improve website and landing page performance through stronger content, clearer user journeys, testing and conversion improvements.
- Support Fortiro’s North America expansion by adapting campaigns for new audiences, channels and messages.
- Strengthen Fortiro’s visibility in organic search and AI-generated search results.
- Manage digital spend and agency partners, using performance data to guide decisions.
- Analyse campaign, website and funnel performance, then turn insights into practical improvements.
- Use HubSpot and related tools to support segmentation, automation, tracking, reporting and customer data quality.
Requirements
- Proven experience in B2B digital marketing, including at least two years owning campaigns end to end at a senior specialist level.
- Practical experience across SEO, SEM, paid media, email marketing, website optimisation and marketing automation.
- Experience building nurture and lifecycle programs that improve engagement, lead quality or conversion.
- Strong analytical skills, with the ability to interpret campaign, website and funnel data and recommend next steps.
- Hands-on experience with HubSpot or a similar platform, including automation, segmentation, reporting and database management.
- Experience managing budgets and external partners, including agencies, freelancers or specialist providers.
- Strong communication skills, with the ability to brief creative teams, work closely with Sales and Product, and present results clearly.
- A test and learn mindset, with curiosity, initiative and a focus on continuous improvement.
- Experience in B2B SaaS, fintech, fraud prevention or financial services.
- Experience running campaigns across multiple markets, ideally including North America.
- Exposure to conversion rate optimisation, customer journey mapping or marketing attribution.
- Working knowledge of CMS platforms and basic HTML.
- Experience improving organic visibility or adapting content for AI generated search results.
Skills
- SEO
- SEM
- Paid media
- Email marketing
- Website optimisation
- Marketing automation
- HubSpot
- Digital marketing strategy
- Campaign management
- Content
- Social media
- Analytics
- Budget management
- CMS platforms
- HTML
Location
- Remote
- In-person
Work Type
- Full-time
Experience Level
- Senior specialist level
Benefits
- Flexible remote and in-person options
About the Company
- Fortiro is a growing fintech with a highly experienced team, backed by significant investment, and giving you the opportunity to contribute to an award-winning enterprise SaaS platform.
- Our technology uses emerging technologies and AI to help detect financial crime and enable automation in processes like lending and insurance claim verification.
- It is trusted by leading banks and financial services businesses in Australia, New Zealand, and globally.
Equal Opportunity
- Be yourself: We value individuality and encourage you to work in ways that make you most productive
- Inclusive culture: Open, diverse, and fun workplace with flexible remote and in-person options
- Grow with us: We value curiosity and a growth mindset. You’ll have opportunities to learn, take on new challenges, and develop your skills as the business evolves