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About the Role

As a member of the Marketing Leadership Team (MLT), you will help set the direction, culture, and ambition of Marketing, role-modeling Tyro’s values and raising the bar for commercial performance. You will lead Tyro’s Brand, Media, Events, and Acquisition Campaigns function, with accountability for brand health, customer acquisition campaigns, events, and the overall media strategy across paid and organic channels. You will turn customer insight, sharp creative thinking, and disciplined investment into measurable growth. You will lead major cross-channel campaigns from strategy through execution, working across Digital, Web, Partnerships, Product & Customer Marketing, Sales, and external agencies. The role supports growth across Tyro Payments, Deposits, Lending, Tyro Accounting, and new and developing products.

Responsibilities

Co-own Tyro’s long-term brand strategy, with clear accountability for brand amplification, creative direction, metrics, investment, and execution.
Lead, inspire, and develop a high-performing team of brand marketing, media, and events professionals.
Build engagement, strong capability, accountability, and career pathways for the team.
Maintain a deep understanding of customers, competitors, Tyro’s products, partners, and commercial priorities, translating insight into action.
Set clear annual brand plans, budgets, and targets, and measure and report monthly and quarterly as required.
Oversee the implementation and rollout of the new Tyro Masterbrand strategy, including amplification across media, B2B environments, and Tyro products.
Collaborate with the Corporate Comms team for amplification of new Masterbrand communication.
Consider strategic opportunities for acquisition across SME segments, existing verticals, and growth opportunities.
Work closely with the customer and product marketing team to integrate brand strategy and messaging in GTM campaigns.
Build and execute brand programs that grow awareness, consideration, trust, and advocacy, demonstrating how brand investment contributes to customer and revenue growth.
Own event strategy.
Own Brand health tracking.
Develop integrated brand campaigns across required channels, including BVOD, paid digital, out-of-home, events, paid and organic social, Podcasts, direct, and print.
Define the role of each channel, audience, and investment across the funnel; set the annual media approach, budget allocation, testing roadmap, and measurement framework.
Connect paid and organic activity into one coherent plan across paid digital, paid and organic social, out-of-home, PR, partnerships, direct, and other relevant channels.
Drive media effectiveness and return on marketing investment through rigorous planning, experimentation, optimization, attribution, and performance reviews.
Lead media agency and partner relationships, setting clear expectations on strategy, buying, effectiveness, transparency, innovation, and value.
Ensure media, message, creative, and landing experiences work together, partnering closely with Digital, Web, Martech, and campaign owners to improve performance.
Own the central campaign strategy and plan for major integrated launches, including audience, proposition, creative, messaging, media, and activity calendar across Direct, Software Partnerships, Retail, Banking, and Customer Marketing channels.
Integrate Event strategy and brand campaigns.
Oversee Tyro’s direct-channel acquisition strategy and execution, including messaging, offers, calendars, media, creative, and conversion performance.
Run a disciplined calendar of acquisition campaigns against annual customer and revenue targets, balancing major integrated launches with focused single-stream activity.
Work with Web, Martech, and Sales to track leads through to conversion, identify leakage, and continuously improve campaign effectiveness.

Requirements

Proven senior leadership and people-management experience, with a track record of building high-performing teams.
Strong commercial acumen and the ability to connect marketing decisions to customer, revenue, and profitability outcomes.
Deep experience in brand strategy, integrated campaigns, media strategy, acquisition marketing, and offer management.
Strong understanding of B2B marketing in fintech, retail banking products, including Payments, Deposits, and Lending.
Strong competency in Atlassian and Microsoft tools, particularly Confluence, Jira, Excel, and PowerPoint.
Excellent written and verbal communication skills with strong attention to detail.
Proven ability to influence senior stakeholders and lead effectively across cross-functional teams.
Experience managing multiple priorities and delivering high-quality outcomes at pace.
Strong capability with marketing, customer, and performance data, reporting, and decision-making.
Bachelor’s degree in Business, Marketing, or a related discipline.
ADMA or other relevant industry marketing accreditation (nice to have).

Skills

Brand Strategy
Integrated Campaigns
Media Strategy
Acquisition Marketing
Offer Management
B2B Marketing
Fintech Marketing
Retail Banking Products Marketing
Payments Marketing
Deposits Marketing
Lending Marketing
Atlassian Tools
Microsoft Excel
Microsoft PowerPoint
Confluence
Jira
Communication Skills
Attention to Detail
Stakeholder Influence
Cross-functional Leadership
Project Management
Data Analysis
Marketing Data Reporting
Customer Data Analysis
Performance Data Analysis

Location

Australia

Work Type

Hybrid
3 days in the office

Experience Level

Senior Leadership
People Management

Education Level

Bachelor’s degree in Business, Marketing or a related discipline
ADMA or other relevant industry marketing accreditation (nice to have)

Benefits

Learning and career development opportunities
18 weeks paid primary carers leave
12 weeks paid secondary carers leave
Annual team-based volunteer day
Birthday Leave
Power Up Days (x2 additional days of leave)
Weekly team social events, snacks, craft beer and wine, ping pong and video games
Taco Tuesdays
Mental health and wellness initiatives
Novated leasing

About the Company

At Tyro, we’re into business big time. Through our integrated payments, banking, and lending solutions, we’re here to ensure nothing stands in the way of Australian business success.
With over 21 years' experience, we combine the best people, technology, and partners to deliver simplified payments and seamless business banking.
We power more than 76,000 merchants across Australia and work with almost 800 partners to create seamless experiences for hospitality, retail, services, and health providers.
Our close to 600 Tyros are a highly collaborative team, working with smart, motivated, and friendly people.
We are fast-paced and innovative and strive to live our values everyday – commit to greatness, stay hungry, wow the customer, be good, and win together!
We are big enough for you to have opportunities to have a career at Tyro and small enough that you can have a real impact.
We continue our mission to shake things up and make payments the easiest part of doing business.

Equal Opportunity

Tyro is committed to a diverse, inclusive workplace where everyone thrives.
We welcome applicants of all backgrounds and are an equal opportunity employer.
If you need accommodations or adjustments at any stage of the recruitment process, simply inform our Talent team during your conversation with them.