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About the Role
The Digital Media / Content Strategist owns CIS's digital ecosystem as an integrated engine for awareness, engagement, and growth, moving new audiences from awareness to action through a strategic approach to website, email, social, paid, and search channels.
Responsibilities
- Own strategy across website, email, social, paid digital, and search
- Map the audience journey and optimize how people move across channels
- Improve ciscentraltexas.org so new visitors understand CIS in seconds (SEO, UX, conversion)
- Plan and manage the content calendar and social channels, including the CEO's LinkedIn
- Produce and edit multi-format content: short video, reels, and graphics with the Creative Director
- Grow and engage digital communities; monitor mentions and education conversations locally and nationally
- Build email strategy: welcome series, nurture journeys, and donor/volunteer pathways
- Segment audiences and personalize outreach
- Run targeted, budget-conscious paid campaigns (social, search) around key revenue and awareness moments
- A/B test, measure, and iterate
- Track performance across channels and report on reach, engagement, and conversion
- Feed real-time insights to the CBGO and team
- Partner with the Associate Creative Director on assets and with Development on revenue-driving campaigns
- Support the digital execution of the annual awareness campaign
Requirements
- 5–8 years in digital marketing, content strategy, or social media with cross-channel (not single-platform) ownership
- Demonstrated experience with website optimization/SEO, email marketing, and social strategy
- Hands-on with analytics (e.g., Google Analytics), A/B testing, and audience segmentation
- Experience running paid digital campaigns on a limited budget
- Strong writing and content-production skills, including short-form video
- Nonprofit marketing experience is preferred
- Experience in education, youth development, or social impact is preferred
- Bilingual (English/Spanish) is preferred
- Video editing, design familiarity, or CRM / marketing-automation experience is preferred
- Must reside in Central Texas
Skills
- Website optimization/SEO
- Email marketing
- Social strategy
- Analytics (e.g., Google Analytics)
- A/B testing
- Audience segmentation
- Paid digital campaigns
- Content production
- Short-form video
- Video editing
- Design familiarity
- CRM / marketing-automation
Location
- Austin, Texas
Work Type
- In-person
- Full-Time
Experience Level
- 5-8 years
Salary/Compensations
- $5,833.33/month
Benefits
- Ongoing training, supervision, and career pathways into director-level roles
- Build partnerships that extend beyond the classroom
- 4+ weeks of holidays
- 2 weeks of vacation time
- Personal days and sick days
- 100% employer-paid employee medical plan available
- Family subsidies
- Dental insurance
- Vision insurance
- Life insurance
- Disability insurance
- 403(b) retirement plan with employer match
About the Company
- Rooted in community for over 40 years, Communities In Schools of Central Texas (CISCT) is a sophisticated 501(c)(3) nonprofit organization in Austin, Texas.
- Communities In Schools (CIS) is a national organization that ensures every student has what they need to realize their full potential in school and beyond.
- At CISCT, our mission is simple: surround students with a community of support, empowering them to stay in school and achieve in life.
Equal Opportunity
- Communities In Schools of Central Texas is proud to be an equal opportunity employer.