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About the Role
The Associate Director Oncology Regional Marketing will engage and develop Thought Leaders, and execute regional meetings and programs for NUBEQA and XOFIGO to Healthcare Professionals (HCPs). The ultimate goal is to help deliver on the sales number for the franchise, with NUBEQA as the priority brand.
Responsibilities
- Act as Brand Champion to deliver brand communication strategy.
- Establish and maintain KOL relationships for the prostate franchise to communicate product communication strategy and create a supportive TL base.
- Identify and recommend TLs to provide brand insight and execute peer-to-peer programs.
- Create deeper relationships with customers by engaging across different channels and activities.
- Collaborate with field teams to identify key KOLs / stakeholders to engage.
- Coordinate and execute plans for company presence at regional and input into National conferences.
- Support executive and senior leadership encounters at all major industry conventions.
- Create content and materials and achieve internal approval for Congresses.
- Share outputs and key insights learnt from conferences with sales and brand teams.
- Lead identification and monitor utilization of TLs and execution of marketing-led speaker programs.
- Provide input into update of content of peer-to-peer programs.
- Support field with speaker assessment and selection.
- Own or contribute to various marketing projects that help drive brand strategy.
- Work on assigned advisory boards with Director and agency partner(s) covering objectives, attendance and content creation.
- Actively participate on the prostate franchise field advisory board, piloting new materials and testing effectiveness with customers.
- Contribute to development of the regional strategic business plans as well as the marketing team’s, providing key customer insight / intelligence.
- Partner with sales consultants, key account executives, radiation therapy specialists, oncology nurse educators, national accounts team, medical affairs, and other internal partners to remain aligned on the business strategy for the brands.
Requirements
- Bachelors degree
- Valid driver’s license and clean driving record
- 5-7 years’ experience in the pharma/biotech industry with at least 2 years of customer-facing experience
- 2 years experience working within the oncology or urology therapeutic areas
- Proven accomplishment in identifying and driving a strategic approach to business
- Proven track record of sales, customer-facing success, and/or superior project management
- Significant experience in creating, maintaining and growing relationships with key customers and stakeholders
- Demonstrated ability to advance parallel initiatives in a fast-paced environment, show attention to detail, and follow through to completion
- Proactive, results-oriented, hard-working, self-starter motivated by a challenging task
- Demonstrated ability to work effectively cross-functionally, both within the organization and with external partners, collaborating to ensure successful project completion
- Desire to take the next step in your career to build a marketing capability or advance in sales leadership
- Excellent communication skills & strong organizational skills
- Bachelors degree with a life science background (preferred)
- Marketing or other functional / leadership experience in sales training, sales management, market access, and/or other commercial areas strongly preferred
- Experience and relations working with Academic institutions and key accounts a strong preference
Skills
- Brand Champion
- KOL engagement
- Relationship management
- Regional Convention leadership
- Speakers bureau management
- Marketing initiatives
- Field partnership
- Communication skills
- Organizational skills
Location
- Boston, Massachusetts
- New York City, New York
- Northeast United States
Work Type
- Field-based
- Customer-facing
Experience Level
- Associate Director
- 5-7 years experience
- 2 years customer-facing experience
- 2 years oncology or urology experience
Education Level
- Bachelors degree
- Bachelors degree with a life science background (preferred)
Salary/Compensations
- $162,000.00 - $243,000.00
Benefits
- Health care
- Vision
- Dental
- Retirement
- PTO
- Sick leave
- Bonus or commission (if relevant)
About the Company
- At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility.
- We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’.
- If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.
- Bayer offers a wide variety of competitive compensation and benefit programs.
- Be part of something bigger. Be you. Be Bayer.
Equal Opportunity
- Bayer is an Equal Opportunity Employer/Disabled/Veterans
- Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.
- All information on this site is subject to compliance with local rule and regulations as they may vary from time to time and across different geographies, including, without limitation, U.S. Executive Orders.
- Bayer is an E-Verify Employer.