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About the Role

You will be responsible for comprehensively managing influencer (KOL) selection and casting, progress management, relationship building, and managing contract workers within our marketing business, primarily focusing on promotions using platforms like TikTok Shop and Instagram. Your role is to be a core member who leads projects to success by executing highly engaging measures with high reproducibility to solve client challenges.

Responsibilities

Target selection and list creation: Extract optimal influencers based on engagement rates and growth potential (past viral performance, etc.), not just follower count, according to the target audience and product characteristics for each project.
Scouting and approach: Approach and provide project information via direct messages with concise and attractive appeals through platforms like TikTok and Instagram.
Relationship building and communication: Guide users to transition to official LINE accounts, present detailed conditions, provide links for sample requests (TAP links, etc.), and respond to creator questions and FAQs.
Posting and progress management: Coordinate posting schedules, ensure compliance with mandatory promotional points, and verify and analyze performance after publication.
Platform operation and account management: Utilize systems like TikTok Partner Center and Seller Center for promotion duplication/new setup, creator linking, and publication tasks.
Data management: Update internal tools (e.g., AnyTag) and management sheets (e.g., PO table) in real-time and manage statuses.
Team management and contract worker management: Direct contract workers responsible for casting and data entry, create manuals, manage daily progress, and handle consultations and queries.
Optimization of work processes: Improve work efficiency to enhance the productivity of the entire team and refine approach messages to increase influencer response rates.

Requirements

Minimum 2 years of professional experience, or equivalent practical experience in marketing, customer support, or sales.
Deep understanding and daily use experience of SNS platforms such as TikTok, Instagram, and YouTube.
High communication skills to smoothly collaborate with various stakeholders (internal AM, influencers, contract workers, etc.).
Accurate and speedy data entry and task management skills using spreadsheets and Google Docs.

Skills

Influencer Marketing
Social Media Marketing
TikTok
Instagram
YouTube
KOL Casting
Project Management
Relationship Building
Team Management
Data Management
Communication Skills
Task Management

Location

Roppongi Hills

Work Type

Full-time

Experience Level

2+ years professional experience

Benefits

Performance reviews (twice a year)
Bonus (once a year)
Commuting allowance
Complete two-day weekend (Saturday/Sunday/Holidays)
New Year's holiday
Paid leave
Congratulatory/condolence leave, maternity leave, childcare leave
Social insurance: Workers' accident insurance, employment insurance, health insurance, employees' pension complete
Working hours: 10:00-19:00 (including 1 hour break)