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About the Role
Influential is seeking an experienced Associate to join the Creator Management team. This role will implement creator strategy and campaign execution for a major client in the beauty vertical, utilizing proprietary technology to connect brands with creators. Responsibilities include full creator management, from sourcing and negotiation to content creation and campaign oversight.
Responsibilities
- Be accountable for the overall success of Influential's social campaigns.
- Build and execute creator strategies specific to campaigns, refine current success metrics, and introduce new success metrics.
- Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills.
- Liaise between the creator management team and other key internal groups on each account to ensure client needs are being met.
- Strategically identify talent and creators for campaigns in a way that maximizes ROI and hits brand/client KPIs.
- Manage the vetting process for talent presented to brands to ensure alignment with overall brand safety and campaign-specific criteria.
- Leverage data and insights to successfully position recommended creators to clients.
- Oversee creator casting, negotiation, contracting and content management across brand campaigns.
Requirements
- 2+ years of experience working in a digital, advertising, or creator marketing environment.
- Exceptional presentation skills and experience working directly with clients.
- Experience working in an agency setting.
- Experience managing and coordinating projects in a fast-paced environment.
- Comfortable working in a startup environment, creating organization and processes where none may already exist.
- Sourcing experience that extends beyond social.
- Knowledge of offline and online space; strong understanding of the relationship between brand, media, and consumer.
- Well versed in the creator space or strong interest in the industry, established network of managers/agents or creator contacts.
- Working knowledge of online performance tracking and brand measurement tools.
- Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials.
- A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams.
- Knowledgeable of all major social platforms (Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube).
- Stay up-to-date on the latest trends and innovations in the social realm.
Skills
- Creator Management
- Campaign Execution
- Social Media Marketing
- Influencer Marketing
- Brand Strategy
- Talent Sourcing
- Negotiation
- Content Creation
- Data Analysis
- Client Relations
- Project Management
- Organization
- Multitasking
- Attention to Detail
- Collaboration
- Social Platform Proficiency
Experience Level
- Associate
Education Level
- Bachelor’s degree or equivalent experience
Salary/Compensations
- USD $50,000.00 - USD $60,000.00/Annually
Benefits
- Medical coverage
- Dental
- Vision
- Disability
- 401K
- Parental and family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
About the Company
- Recognized as Social Media/Influencer Agency of the Year, and as the annual partner for Forbes Top Creators List, Influential sits at the center of culture and the creator economy.
- Through our platform Captiv8, the industry’s #1 ranked influencer marketing platform, we combine deep API integrations, advanced AI, and machine learning with human expertise to connect brands with a network of more than 15 million creators worldwide.
- Our work powers award-winning campaigns across Meta, Snap, TikTok, YouTube, and more, partnering with Fortune 500 companies and global organizations to deliver impact across retail foot traffic, in-store sales, online conversions, and TV tune-in.
- At Influential, you’ll work with a fast-moving, high-performance team solving complex problems and shaping the future of marketing. You’ll build, grow, and make an impact alongside top talent, leading brands, and the world’s most influential creators.
Equal Opportunity
- Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
- All your information will be kept confidential according to EEO guidelines.